Re: [Swprograms] Consultants view of BBC's public service role

["Scott Royall" <royall@xxxxxxxxxxxx>]

Now we know you're a "plant." :)

Seriously, I sure endured a lot of those presentations before Shell let me
go.

-----Original Message-----
From: swprograms-bounces@xxxxxxxxxxxxxxxx
[mailto:swprograms-bounces@xxxxxxxxxxxxxxxx] On Behalf Of Richard Cuff
Sent: Wednesday, April 13, 2005 2:52 PM
To: Shortwave programming discussion
Subject: Re: [Swprograms] Consultants view of BBC's public service role

Seems that a common thread to all this is the notion of significant
change that's taking place in "radio listening".  I don't know what it
should be called...content distribution sounds wrong.  Frankly,
content *aggregation* is probably not too far off a description.

In the USA much public programming -- even that distributed by NPR --
comes from independent producers.

One of the things Mr. Gyr is doing is emphasizing the importance of
the BBC "brand".  Whether a program is produced internally or
externally doesn't matter -- it must nonetheless be compatible with
the image, reputation, and credibility the BBC has as a broadcaster.

One of his titles looks interesting:  "The Dynamic Enterprise: Tools
for Turning Chaos into Strategy and Strategy into Action".

Instead of "Anna Analogue" and "Digital Joe", a more apropos moniker
might be "Curious George", from a series of children's books.

FWIW, part of what I do is in a similar space -- helping companies
understand and respond to the actions of their competitors in an
environment when user needs are changing.

I can't draw either.

8-)

Richard Cuff / Allentown, PA  USA

On 4/13/05, Mike Barraclough <mikewb@xxxxxxxxxxxx> wrote:
> Senior programme editors across the BBC are being shown a badly edited
video
> of a "presentation" designed to explain "the new myth" of the BBC and to
> clear up any confusion over why 20 per cent of its programme makers must
now
> be made redundant.

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