Re: [Swprograms] What does it mean to be a public serviceinternational broadcaster?

[jfiglio1@xxxxxxxxxxxx]

I don't know what relevance who I voted for has to this discussion, but you've inadvertently proved one of my points.  :-))

People like neatness, organization and pigeon-holing.  If you can figure out who I voted for, then you can build your own "unified field theory" about everything else I might think or believe.  Not so fast, Sherlock... <g>

Programming developed "for its own sake" will, by definition, be different than that developed primarily "to make a profit".  Some think one is better than the other.  I'm not claiming that.  What I am claiming is that we need both orientations.  One isn't inherently better than the other.  The bias today is that the commercial sector is better--more efficient with resources, serves the interests of the majority...put it anyway you like.  At another time, the claim might have been (as it was in the UK for decades and enforced by law) that the public service approach is better.  

All I want is both.  Is that asking too much?  Or is your argument that we should each be required to pay only for that which we're willing to pay...or which we agree we obtain a direct benefit from.  If I accept that, then will you accept that IF I hate what's going on in Iraq...I should have no responsibility to pay for it?

John Figliozzi
Clifton Park, NY



----- Original Message -----
From: Scott Royall <royall@xxxxxxxxxxxx>
Date: Thursday, March 31, 2005 0:24 am
Subject: [Swprograms] Re: What does it mean to be a public	serviceinternational broadcaster?

> Let me guess, you voted for Kerry?
> 
> Of course my point is to challenge the underlying assumption that 
> "trulypublic broadcasting" is inherently more fair than the 
> private sector. It
> isn't, naturally. Yes, its motivations may be more altruistic, but 
> that'sanything but guaranteed. A truly public broadcaster still 
> has to serve the
> goals of its supporters in order to get funding, and even 
> governments have
> agendas. Everyone has their own set of biases, even organizations. 
> Do you
> really think the "old" BBC was fair? No, although we're discussing 
> a matter
> of degree here, the 'Beeb" has always served its government 
> supporters. Now,
> it's being pushed to reach a larger audience.
> 
> -----Original Message-----
> From: swprograms-bounces@xxxxxxxxxxxxxxxx
> [swprograms-bounces@xxxxxxxxxxxxxxxx] On Behalf Of John Figliozzi
> Sent: Wednesday, March 30, 2005 10:43 PM
> To: Richard Cuff; Shortwave programming discussion
> Subject: [Swprograms] Re: What does it mean to be a public
> serviceinternational broadcaster?
> 
> Comments interspersed...
> 
> On Mar 30, 2005, at 8:15 AM, Richard Cuff wrote:
> 
> > Some have reported here that in "Write On" last week, the head of
> > distribution for the BBCWS used the term "business" to characterize
> > the BBCWS.  Many found fault with the use of that term, given 
> that the
> > BBCWS has a "public service" charter.
> >
> > The argument is that different methods of decision making and 
> resource> prioritization should apply to "public" or "public service"
> > broadcasters than apply to commercial or religious broadcasters.
> >
> > Some points of differentiation are obvious -- a commercial 
> broadcaster> has ownership interests motivated--at least in part--
> by profit or cash
> > generation.  Public broadcasters don't have that requirement, though
> > they do have accountability to their boards and,  by inference, to
> > those who contribute to fund-raising efforts, particularly here 
> in the
> > USA.
> 
> The difficulty in all this--and the overwhelming pressure brought 
> to 
> bear by the social bias favoring the commercial sector in general--
> is 
> amply demonstrated by the slow drift toward commercialism evident 
> in 
> what has been at least up to now ostensibly public service 
> broadcasting.  The growing importance of advertising 
> (euphemistically 
> rebranded "underwriting" despite the increasingly more aggressive 
> adverts popping up throughout) as a funding mechanism, the pursuit 
> of 
> programming on the basis (increasingly) of larger general 
> audiences 
> rather than specific constituencies.  As a society, we have 
> decreased 
> our "general" support in the form of government grants (ie: 
> general 
> taxpayer support) in favor of voluntary pledge drives, reliance on 
> corporate support and other funding that represents a creeping 
> commercialism that is gaining momentum and erasing the distinction 
> between public and commercial broadcasting.
> 
> > How should broadcasters like the BBCWS, RNW and DW make decisions?
> > Should their charters be modified to reflect media choices and 
> options> available in 2005?
> >
> > My own take is that the decision-making time horizon needs to be
> > longer for public broadcasters -- they should be making programming
> > and delivery decisions considering a longer time frame, not the most
> > recent fiscal quarter -- and that public broadcasters should bias
> > their priorities towards listener groups that are under-served by
> > commercial radio.  However, public broadcasters still need to be 
> good> stewards of the resources they've been given, and -- 
> unfortunately --
> > have to be sensitive to political whims when it comes to budgets.
> >
> > Do you agree?  Disagree?
> 
> I think the decline of "truly" public broadcasting can be largely 
> traced to a general social shift away from and suspicious of 
> publicly 
> supported (in the form of taxes mostly) services and in favor of 
> commercially provided services.  The subtle, but real, differences 
> between the two have been smoothed---some by misrepresentation and 
> ideological argument and some by the actions of the managers and 
> stewards of public broadcasting entities themselves.
> 
> In other words, if you believe (and can get the larger society to 
> believe) that commercial broadcasting can and will produce 
> everything 
> that public broadcasting traditionally has and still to some 
> extent 
> does now (whether that belief is supportable by fact or not), then 
> what 
> reason is there for public broadcasting to exist?
> 
> More to come as the conversation develops.
> 
> John Figliozzi
> Halfmoon, NY
> 
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