[Swprograms] Re: Incredible Arrogance
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[Swprograms] Re: Incredible Arrogance



Has anyone here asked themselves why this is happening?

 

 

  _____  

From: swprograms-bounces@xxxxxxxxxxxxxxxx
[mailto:swprograms-bounces@xxxxxxxxxxxxxxxx] On Behalf Of Sandy Finlayson
Sent: Saturday, March 26, 2005 7:41 AM
To: Shortwave programming discussion
Subject: [Swprograms] Re: Incredible Arrogance

 

I too listened to this incredible display of arrogance last night. 

 

They have decided to phase out short wave, they don't really care what their
audience thinks and that is the end of the story.  We listeners have been
naive to think that they really care about us.

 

Sandy

-----Original Message----- 
From: swprograms-bounces@xxxxxxxxxxxxxxxx on behalf of John Figliozzi 
Sent: Sat 3/26/2005 12:16 AM 
To: Shortwave discussion; dxld@xxxxxxxxxxxxxxx; edxp@xxxxxxxxxxx 
Cc: 
Subject: [Swprograms] Incredible Arrogance

Well, I was surprised somewhat to hear a segment of my letter on Write
On tonight; but I was even more amazed to hear the absolutely
incredible degree of arrogance displayed by the BBC's spokesman in
reply to a series of letters telling him and the BBC that they are just
plain wrong.

At one point, he (I'm sorry I don't recall his name and neglected to
write it down; but he's apparently the responsible party for
determining or carrying out their distribution strategy) claimed that
the BBC's research shows that they have a listenership in North America
of around 5 million now and---now get this--most of them listen late at
night!

Duh.  That's the only time they're on in an overwhelming number of
local markets because local FM rebroadcasters will only turn over the
overnight hours to them!

To the series of correspondents protesting that their shortwave radios
remain perfectly useful and convenient instruments for listening to the
BBC, he simply replied that his research says otherwise.

One letter pointed out that the BBC was attempting to take its
listeners back to a time when the family had to sit around a large
instrument in the center of the room to hear "radio".  He was unphased
essentially saying that the BBC was doing this for the benefit of ALL
its listeners and if some had to be sacrificed along the way, well that
was too bad but necessary.

"We're right; you're wrong" was the subtext throughout.  The clear
logic of the letter writers was deflected with one word: "research". 
To give her her due, Ms. Penny Vine did a good job pressing the
listeners' case as forcefully as she could.  He was just having none of
it.

At several points, he referred to the BBC as a "business".  Maybe
that's all it is to them at this point.  And maybe that's the problem.

John Figliozzi
Halfmoon, NY

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