Richard thought you would find this story
from NYPOST.COM interesting:
While JP Morgan isn\'t exactly a market research firm, it is interesting to
see at least some assessment as to why people listen to satellite
radio.Richard Cuff / Allentown, PA
NO ADS DRAW LISTENERS TO SATELLITE RADIO
Satellite radio's biggest attraction
is the absence of commercials, not original content like a planned show from
shock jock Howard Stern, according to a survey released yesterday by JPMorgan.
The fledgling satellite radio medium, a battleground between industry
leader XM Satellite Radio Holdings Inc. and smaller rival Sirius Satellite
Radio Inc., is expected to have nearly 35 million subscribers by 2010,
according to JPMorgan's forecasts.
The survey of 1,600 consumers, which included subscribers as well as
non-subscribers, found almost two-thirds of subscribers' radio listening time
is spent with satellite radio over traditional radio. Commercial-free
programming is the biggest driver of demand, JPMorgan said.
"Unique content . . . appears to be the least important factor, which
implies that the loss of Howard Stern and other programming should not have
too negative an impact" on traditional radio, JPMorgan said. Last year, Sirius
signed Stern to a five-year deal starting in 2006.
JPMorgan estimates satellite radio likely will eat into traditional radio
listeners by 3.5 percent in 2010. Reuters
Did you know that 3.8 million users visited New York Post Interactive at
www.nypost.com making it the 5th most popular online newspaper nationwide?*
*Nielsen Netratings November 2004
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