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I read the "Radio and Internet Newsletter" ("RAIN") most days; today's
edition is particularly interesting in my opinion -- see http://www.kurthanson.com/archive/news/083004/index.asp.
While this is obviously focused on USA commercial radio, there are lessons
we can apply to international broadcasting. Many folks would like to see a
return to the "good old days" of the 1950s and 1960s when it comes to how
international broadcasting was used, and its more important role in shaping
international opinion than seems to be the case nowadays, but clearly audience
tastes and consumer behavior have shifted.
Richard Cuff / Allentown, PA USA
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