[Swprograms] Olympic program broadcast analysis of hours

[atlsvo@xxxxxxxxx (maryanne kehoe)]

Some may find this of interest----this was in my email this morning. 


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Discarded e-mail message   
 
From: nospam@xxxxxxxxxxx(International Olympic Committee) Date: Sat,
Aug 7, 2004, 7:16pm To: nospam@xxxxxxxxxxx (IOC's newsletter
subscribers) Subject: New press release 
INTERNATIONAL OLYMPIC COMMITTEE PRESS RELEASE
SATURDAY 07 AUGUST 2004
Global TV viewing set to break records for the Athens 2004 Olympic Games
International Olympic Committee (IOC) today announced that the Athens
2004 Olympic Games global broadcast is set to break all records.
With more channels than ever before broadcasting the Olympic Games to
more countries and territories, with a record number of hours, a
significant rise in potential audience, and dramatic increases in live
and prime-time coverage, the Athens 2004 Olympic Games broadcast is
expected to be the strongest Olympic broadcast ever.
With over 300 channels now transmitting an expected 35,000 hours of
dedicated coverage (2,000 hours per day) of the Athens 2004 Olympic
Games, it is estimated that over 3.9 billion people will have access to
coverage of the Games ? a significant increase from the last summer
Games.
This is a jump from Sydney, where 29,600 hours of the 2000 Olympic Games
were put to air, and a significant rise in coverage since the last time
the Olympic Games was held in Europe when, in Barcelona in1992, 20,000
hours of the Games were broadcast.
The popularity of the broadcast of the Athens 2004 Olympic Games is
anticipated to reach new levels. Total Viewer Hours (TVH), a statistic
that combines the amount of coverage and the extent of viewing to most
accurately measure the actual popularity of an event, are expected to be
around 39 billion. In Sydney, the TVH were 36.1 billion, while for the
Atlanta Games in 1996 they were 33.5 billion.
More than 60% of broadcasters have indicated that they will enhance
their coverage of Athens 2004 from their Sydney 2000 broadcast coverage:
· In the US, NBC Universal Channels will offer the most in-depth
Olympic broadcast in history with 24-hours-per-day coverage and a total
of 1,210 hours ? three times NBC's coverage of Sydney 2000 and seven
times that of Atlanta 1996
· Canada's CBC and TSN will broadcast more than 440 hours, and Olympic
coverage will consume all prime time slots
· China's CCTV channels will broadcast more than 600 hours of the
Athens Games. CCTV will broadcast 24 hours per day
· Despite unfavourable time zone differences in comparison to Sydney,
Japan's NHK and the NAB consortium are increasing their coverage for
Athens
· Germany's ZDF and ARD will offer 1,400 hours of coverage ? more
than three-and-a-half times Germany's coverage of Sydney 2000
· In France, coverage will increase 42% over Sydney to around 400
hours
· Peru's Channel 9 will offer five times its coverage of Sydney 2000
· South Africa will provide 1,965 hours across Supersport
International, SABC2 and SABC3
Live coverage will be boosted with more than half of the global
broadcasters showing live sports competition:
· The NBC Universal networks in the US will offer more live coverage
from Athens than any Olympic Games in history, domestic or foreign,
despite the seven-hour time difference from the Eastern time zone to
Athens
· In the UK, in addition to more than 250 hours of live action on
channels BBC1 and 2, viewers will have greater choice through live
streams via the BBC's interactive digital service
· In Germany, ZDF's coverage will be 70% live sports; ARD's coverage
will be 60% live
· For the first time, Azerbaijan will carry live footage of the
Olympic Games
· South Korea's three Olympic broadcasters will increase coverage by
nearly 50%, and up to 70% will be live
· Several countries will carry extensive live footage for the first
time, including Egypt (80%), Estonia (75%), Mozambique (60%), and Jordan
(more than 50%)
· Ninety per cent of coverage on TV Bandeirantes in Brazil will be
live sports
· Ninety per cent of Supersport's 1,760 hours of coverage in South
Africa will be live
Athens 2004 also will see an increase in the number of broadcast
partners dedicating channels to Olympic coverage 24 hours per day.
Dedicated channels, affiliated cable channels and digital interactive
television services in several countries will provide more choice to
viewers than ever before.
"We are very encouraged by these responses from our broadcast partners,
and look forward to a great Athens 2004 broadcast," said IOC President
Jacques Rogge. "The IOC is committed to ensuring that as many people as
possible throughout the world have the opportunity to share in the
Olympic experience through television. As the Olympic Games return to
the nation of their ancient birth and the city of their revival, it is
fitting that the whole world witness the great achievements of the
Olympic athletes." 
The Athens 2004 broadcast will also bring about several technological
firsts that will bring Olympic Games coverage to more people around the
world in new and innovative ways:
· For the first time, broadcasters in certain countries will make
streaming video and highlight clips of the Olympic Games available
through mobile phone handsets using 3G-technology.
· Streaming video also will be offered by a number of broadcasters via
the Internet. 
· A wealth of other offerings will be available on the Internet, as
many broadcasters have indicated plans to create dedicated Olympic
sites.
For the first time in summer Olympic history, the host broadcaster will
provide HDTV coverage. 
Olympic broadcast partners are planning to provide strong support for
the IOC's "Celebrate Humanity" promotional campaign. 
Note to the editor:
The Athens 2004 Olympic broadcast projections have been issued in a
pre-Games report compiled by the Olympic Television Research Centre
(OTRC), managed by Sports Marketing Surveys (SMS) in the UK. The report
is based on data supplied by the Official Olympic Broadcast Partners. 
Olympic NewsMedia CentreSports News
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© IOC 2004. All rights reserved.  



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