--- Begin Message ---
- Subject: Re: AM Revitalization: From Hard Facts to Whimsical Fantasy
- From: Mark Connelly <markwa1ion@xxxxxxx>
- Date: Tue, 5 Apr 2016 10:47:26 -0400
- Delivered-to: irca@xxxxxxxxxxxxxxxx
- Dkim-signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=mx.aol.com; s=20150623; t=1459867647; bh=p/H8J8swfSz2Ul9hRXLoV0dt5l4N6LxpWZ48OUM9aik=; h=From:To:Subject:Message-Id:Date:MIME-Version:Content-Type; b=B3/xJcBvFXlUZYfJhvVJTxIfro/54ixUBwPVkAGqbeR9xfdyvg9JqsNFRr60lWh6M Io6nt5og8EQRF6RJCshbOkM3P7bgGc7zkNGl564jyNOhgWmfkCURH5mqB8NtJhLHO+ 7eHpTyFrnjwBRIsjaSAci3jQk59nXETyFaUCD3ZU=
Country music is surprisingly popular with young people too and radio still factors in there as well. Today's country scene has a lot of performers in the 18-34 age group and many fans that age too. Even in Boston, in former years a weak country market, there are two well-rated country stations (101.7, 102.5). A younger audience has fuelled much of that.
Same thing applies to hip-hop / urban / R&B / dance music. Boston's 94.5, 96.9, and 107.9 have a significant listener base.
Internet access in a mobile environment is still not a 100% reliable option nor is it necessarily free / cheap.
Even at the office, lab, workshop, etc. PC-based online options such as Pandora might not be available since employers often block entertainment sites. Of course music listening via cellphone, iPod, etc. remains on the table but radio is still well represented in workplace music listening. Sometimes you want some news, weather, sports, and stock market information in the mix.
So radio in general is still alive across most demographics but that's mostly FM.
AM is still in for a bumpy ride no matter how you slice it. High electrical noise levels are part of the problem. Lower fidelity than FM factors in too. But the biggest problem, in my estimation, is programming that ranges from bland and boring to irrelevant through silly to downright offensive. Very little either to engage the mind or to make you want to dance. "My candidate's better than your candidate" / "My God's better than your God" / "My team's better than your team" gets a little stale after a while.
Mark Connelly, WA1ION
South Yarmouth, MA
<<
Well said sir!
Colin Newell - CoffeeCrew.com - VA7WWV - Victoria - BC
> On Apr 4, 2016, at 7:28 PM, Rick Dau <drummer1965us@xxxxxxxxxxx> wrote:
>
> I wouldn't say young people NEVER listen to radio....they certainly listen to FM. After all, young people like their modern pop music....Ariana Grande, Justin Bieber, Fetty Wap, Bruno Mars, Meghan Traynor, and the rest. And how else are they going to discover new artists whose music they'll listen to, then decide they like it, and then download it? Radio breaks these talents to the masses, and that's something that hasn't changed over the years, even if Casey Kasem is no longer here to do the job.
>
> 73,
> Rick Dau
> South Omaha, Nebraska
>>
--- End Message ---