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Re: [IRCA] AM Revitalization: From Hard Facts to Whimsical Fantasy
- Subject: Re: [IRCA] AM Revitalization: From Hard Facts to Whimsical Fantasy
- From: Les Rayburn <les@xxxxxxxxxxxxxxxx>
- Date: Tue, 5 Apr 2016 01:31:24 -0500
- Delivered-to: archive@xxxxxxxxxxxxxxxxxxxx
- Delivered-to: irca@xxxxxxxxxxxxxxxx
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I think itâs difficult for those of us who are a certain age (Iâm 54) to understand that young people donât learn about new music the same way that we did. Their main exposure to new artists now is via social media. A friend discovers the artist by seeing them live, catching them on YouTube, a free preview on I-Tunes, or a hundred other waysâthen they share them with their friends on social media.
Iâm a TV Commercial Director by profession. Years ago, if you wanted original music, especially a real song with lyrics, etc. to be used in your commercial, it was expensive. But now, I can find a real song from a largely unknown artist or band, and license it quickly and easily for this use. Why would an artist want to do this? Exposure. Kids see it (often on YouTube, Instagram, etc) and then do a quick search to find out who the artist is. Next thing you know, the song is being downloaded like crazy.
Radio is no longer the gatekeeper medium for introducing new musical artists.
If itâs going to survive, it must embrace content that caters to itâs strengths. For the time being, that is likely to be more talk, more live programming, and a LOT more locally produced content. Especially on AM.
73,
Les Rayburn, N1LF
121 Mayfair Park
Maylene, AL
EM63nf
Member WTFDA, IRCA, NRC. Former CPC Chairman for NRC & IRCA.
Elad FDM-S2 SDR, AirSpy SDR, Quantum Phaser, Wellbrook ALA1530 Loop, Wellbrook Flag, Clifton Labs Active Whip.
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