[IRCA] National Radio Day - August 20

[Mike Terry <miketerry73@xxxxxxxxxxxxxx>]

Radio World
Written by: Brett Moss  
August 13, 2013
 
August 20 is National Radio Day. 

You probably didn’t know that. 

There is no group organizing National Radio Day, at least 
as far as we can determine. There is no National Radio Day Foundation. There is 
no http://www.nationalradioday.org/ website. Are there any radio stations noting this? 
Any trade groups noting this? 

The best thing is NPR’s salute … from 2011 at http://www.npr.org/blogs/thisisnpr/2011/08/17/139708648/radio-worth-celebrating. 

For Edwin Howard Armstrong’s sake, even the United Nations 
does a better job with World Radio Day (Feb. 13, if you’re interested) at http://www.worldradioday.org/.
World Radio Day has its own (very boring) Web page replete with international bureaucrats 
saying how wonderful radio is and a proclamation boiling radio down to an 
internationally recognized and approved of activity similar to cheese eating and 
clog dancing. 

These are things that our industry could and should do 
something about. The radio industry is being outorganized and outhustled 
here. 

People debate whether radio is important anymore; whether 
listening is up or down; if the AM band has a future, etc. How about making sure 
that radio is important to the radio industry? It apparently has a day, National 
Radio Day. Make sure everyone knows it. 

Just a little spitballing here: Perhaps the NAB might hold 
a contest for best National Radio Day PSA? It could 
host and make available all of the entrants on its website. 
After a few years there might be quite a time-capsule collection.   
Wouldn’t some PAMS-style bumpers be great? 

Perhaps the big boys, Beasley, Clear Channel, Cumulus, 
Entercom, Hubbard, et al, could put some heft behind the effort. You certainly 
can’t listen to a CC station for five minutes without hearing about the 
iHeartRadio Festival; let’s put some of these serious promotional skills to 
work. 

And the little guys could join in as well. Anyone with any 
production chops can write a script, grab a voice and cut a PSA.   
Program syndicators such as Dial Global and talkers like 
Rush Limbaugh could put in their two cents. 

Imagine an effort beginning every August with 15- and 
30-second PSAs mentioning National Radio Day and a theme — radio’s history, 
entertainment value, information/news value and more, airing once an hour. Just 
to remind the listeners. 

If people don’t know about National Radio Day, we need only 
look in the mirror to cast blame.
 
http://www.radioworld.com/   ; 

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