Re: [IRCA] KLOV FM network

[Mike Hawkins <michael.d.hawkins@xxxxxxxxx>]

There is one station whose frequency is a favorite of mine.  The frequency
because its a good skip indicator, the station is another story.  They say
they play "the classic hits of the 70s and 80s."  Judging by the station,
there were only 14 classic hits during that 20-year period.  I got to do an
Arbitron survey and listed them on the survey with the comment that "it was
time for them to check another greatest hit CD out of the library."

I went to album-oriented rock in 1966 because I got very bored (even back
then).  I use my radio only for news, traffic and DXing...mostly DXing.

Mike Hawkins

On Sun, Jun 26, 2011 at 2:03 PM, Scott Fybush <scott@xxxxxxxxxx> wrote:

> Mike Hawkins wrote:
>
>  I wish you could mass email that second paragraph to every radio station
>> in
>> this country that plays music.  Playlists are becoming so restrictive that
>> you can predict exactly what time you will hear a song.  You hear a song
>> on
>> the radio, you like it, then you hear it SO OFTEN that you change the
>> station as soon as you hear that song starting again.  And they wonder why
>> people are turning off the radio...
>>
>
> It's not the music that's causing that...if in fact it's even true (there's
> lots of solid research data showing that time-spent-listening for radio
> remains as high as it's ever been.)
>
> You want repetition and restrictive playlists? We had that 50+ years ago,
> too. Look at WABC or WMCA or WLS or any of the "classic" top-40 stations,
> especially the ones programmed by Bill Drake or his acolytes. They were even
> tighter on their music rotations than today's top-40 stations. *You* may
> change the station, but half a century of music programming has demonstrated
> that the average listener won't - and in fact will listen more often and in
> greater numbers to stations that play the hits and nothing but the hits,
> over and over again. (Anyone on a list like this is, by definition, far from
> an "average" consumer of radio!)
>
> The difference today is that those stations back then had personality and
> "stationality" between the repetitive songs. Few stations today can say the
> same...and of course there are a lot of new options out there for listening
> to music that didn't exist in the days when WABC was king.
>
>
> s
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