[IRCA] But they said HD was FREE!!!!!!

[kevin redding <big_h00pla@xxxxxxxxx>]

iBiquity to introduce HD Radio subscriptions


At NAB2007 in Las Vegas, iBiquity Digital has revealed that they've  
selected NDS Group to provide the industry's first conditional access  
solution for HD Radio.

NDS Group is the same company that provides the system enabling  
DirecTV and Cablevision to offer pay-per-view and other opt-in  
services for consumers. Called RadioGuard, NDS Group's system  
encrypts content before it is transmitted over the airwaves, then  
decrypts it once the radio signal has been received and verified.

"We believe this will be key for monetizing HD Radio," said Tom  
Rucktenwald, director of data applications security for NDS.

Services that could be made possible through RadioGuard include pay- 
per-listen options for live concerts or other events, improved  
reading services for the blind, private channels for emergency  
services, and free opt-in events sponsored by advertisers. So HD  
Radio will not just be competing with satellite radio for listening  
time, but soon will be competing for subscription dollars as well.

RadioGuard-capable radio receivers are planned to be introduced to  
the market by the holidays.

http://www.orbitcast.com/archives/ibiquity-to-introduce-hd-radio- 
subscriptions.html
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