[IRCA] Last Gasp of KOMA 1520 Tonight!

[Glenn Hauser <wghauser@xxxxxxxxx>]

KOMA TO CHANGE CALL LETTERS, ALTER NEWS FORMAT
   By Mel Bracht, staff writer, The Oklahoman, Aug 27, 2004

A sesquiyear after becoming a news/talk station, KOMA-AM 1520 is altering its
format to become more talk-oriented and changing its call letters to KOKC,
Renda Broadcasting market manager Jim Williston said Thursday.

``People like news. The Problem is they listen for 10 minutes, get it and go,``
Williston said. ``If you`re going to build your station, you have to have
people hang around longer than 10 minutes.``

In the spring Arbitron ratings for listeners 12 and older, KOMA-AM ranked 17th
in the market with a 1.0 share. It finished well behind news-talk competitor
KTOK-AM 1000, which had a 5.3 and slightly ahead of WKY-AM 930`s 0.7.

KOKC plans to replace its 6 to 8 am [CDT = UT -5] news morning show, hosted by
the husband-and-wife team of Jim Palmer and Billie Rodely, with a local talk
show after their contract, which expires in January, is bought out, Williston
said. Program director Garth Maier and Steve Summers will co-host the talk
show, he said.

The rest of the day will be filled with syndicated talk shows and local news
updates at the top and bottom of the hour, Williston said. The schedule will be
Laura Ingraham, 8-11 am; Tammy Bruce, 11am-1 pm; Neal Boortz, 1-4 pm; and Bill
O`Reilly, 4-6 pm.

Williston said the call letters are being changed to eliminate any confusion
listeners --- especially those who fill out Arbitron listener diaries --- might
have with oldies station KOMA-FM 92.5, also owned by Renda. 

The new call letters, which go into effect at 12:01 am Saturday, had been held
by a Guthrie radio station in recent years [1490]. 


		
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