[HCDX] BBC World turns Pay and Encrypted

[Mukesh Kumar <thecosmosclub@xxxxxxxxxxx>]

BBC World turns Pay and Encrypted 
Wednesday - May 31, 2006 
Televisionpoint.com Correspondent
>From June 15, BBC World, the BBC's commercially funded
international 24-hour news and information channel,
will turn pay and encrypted.
Gerry Ritchie, regional director of distribution and
business development, Europe, Middle-East & South Asia
for BBC World explains said, "As a commercial channel,
the transition from 'free-to-air', to a subscription
model is a natural progression for BBC World in South
Asia. This change is in response to the dynamic and
rapidly expanding cable TV and DTH satellite market
across the region."
Amit Upadhayay, head of distribution and business
development, South Asia for BBC World, based in
Mumbai, India adds "The Indian distribution market, in
particular, is emerging as a substantial subscription
market for both Indian and International broadcasters.
We have received a very encouraging response from our
distributors who are supportive of our decision. They
feel the channel is a strong brand with longevity in
the market as it serves an important and influential
audience across the region."
Integrated Receiver Decoders (IRDs) will be made
available to key MSO's, cable operators and hoteliers
in South Asia to facilitate the move to an encrypted
signal and from 'free-to-air' to subscription. BBC
World is currently available to 15 million households
and 60,000 hotel rooms in India and the channel's
advertising sales have grown from strength to
strength, with the year 2005 witnessing a record
performance in its airtime sales revenues.
Currently, BBC World is on Prasar Bharati's DTH, but
it will be off the platform after turning pay. Prasar
Bharati's DTH carries only free-to-air channels. BBC
World is in talks with other DTH platforms such as the
Dish TV for carrying the channel.
According to DMS 5, BBC World reaches 35% of decision
makers in India and within that audience set, among
the 'real' decision makers such as Chairmen,
CEO's/MD's, the channel's reach increases to 57%. The
channel offers viewers a truly international news
agenda and a truly global perspective and its
audiences in India remain robust and loyal. 
Via
<http://www.televisionpoint.com/news2006/newsfullstory.php?id=1149068670>


Regards & 73?s
Mukesh Kumar
THE COSMOS CLUB
MISCOT-3, R-8, RAMNA
MUZAFFARPUR - 842002
BIHAR, INDIA



Send instant messages to your online friends http://in.messenger.yahoo.com 
---[Start Commercial]---------------------

World Radio TV Handbook 2006 is out. 
Order yours from http://www.amazon.com/exec/obidos/ASIN/0823059367/hardcoredxcom/

---[End Commercial]-----------------------
________________________________________
Hard-Core-DX mailing list
Hard-Core-DX@xxxxxxxxxxxxxxxx
http://arizona.hard-core-dx.com/mailman/listinfo/hard-core-dx
http://www.hard-core-dx.com/
_______________________________________________

THE INFORMATION IN THIS ARTICLE IS FREE. It may be copied, distributed
and/or modified under the conditions set down in the Design Science License
published by Michael Stutz at 
http://www.gnu.org/licenses/dsl.html