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BBC Hindi's audience in India rises:
BBC World Service has stemmed its declining radio audience in India,
according to an independent audience survey. BBC Hindi has grown by 4.3
million, taking the BBC's weekly Hindi audience up to 14.5 million. The
survey, conducted in the states of Bihar, Uttar Pradesh, Uttaranchal,
Jharkand and Rajastan, revealed that weekly listenership to the BBC
confirms the BBC as India's number one international radio provider. The
BBC captures 40% of all those listening to the radio in Bihar, and a third
of radio listeners in Jharkand. In the remaining three states, just under
one in five of radio listeners turn to the BBC Hindi Service every week.
Head of BBC Hindi, Achala Sharma, said that the increase in audience this
year is likely to be the result of a combination of factors: "We have
developed our programming so it connects directly with our audiences in the
'Hindi belt'. "I am also sure that our road show marketing initiative in
Bihar and Uttar Pradesh last year has contributed to this success."
According to the survey, which was undertaken almost a year after the BBC
Hindi road show ended, 16% of weekly listeners across the states said they
were aware of the BBC Hindi events. This amounts to over 2 million people.
The Hindi road show visited over 40 locations in the states of Uttar
Pradesh and Bihar, giving local people direct contact with the BBC.
Controller of BBC World Service Marketing Communications & Audiences, Alan
Booth, added: "India is a key market for the BBC. The rapid growth of TV
viewing across India over the last 10 years, combined with India's
broadcasting legislation which prevents news and current affairs on FM
radio stations, has changed the media landscape. "However, we are pleased
to see that BBC Hindi is growing in popularity in the towns and villages of
Northern India. This survey proves that, with new programme formats and
astute marketing, we are able to build on what had been a declining
audience." The survey was commissioned by BBC World Service and was
conducted by AC Nielsen between December 2004 and January 2005. (Source:
BBC Press release 8 April, 2005)
Digital KBS Attracts World Broadcasters :
KBS has recently been designated as a service provider of terrestrial DMB
along with MBC, SBS major terrestrial television stations to launch the
world?s first DMB service in Korea later this year. In conjunction with
this, many of overseas broadcasters are visiting KBS to learn and
experience the advanced broadcast technology. A delegation from Advanced
Television Systems Committee (ATSC) (US) and Bouygues Group (France)
visited KBS on March 22 and April 4 respectively. Delegates from ATSC had a
meeting with Mr. Jung Yun-Joo, President & CEO of KBS and participated in a
facility tour and a seminar on KBS digital broadcasting. Visitors from
Bouygues Group, headed by Mr. Martin Bouygues, Chairman & CEO, were briefed
on Korean T-DMB and KBS? related plans. Meanwhile, Mr. Ahn Dong-Su,
Executive Vice President of KBS gave a presentation on KBS T-DMB technology
& business vision at ?Chinese DMB Founding Ceremony? held in Beijing, China
on 28-30 of March. (Source: What?s on KBS, March 2005, Vol.15)
Zimbabwe to launch 24-hour news radio station :
HARARE, April 7 (Xinhuanet) -- Zimbabwe will soon launch the New Ziana
24-hour News Radio Station, an official said here on Thursday. The New
Ziana head of the Electronic Services Business Unit, Happison Muchechetere,
said everything was ready for the launch of the Radio Station with the
equipment having been procured and installed in the studios in Gweru. He
said recruitment of staff had been completed and rehearsals for
broadcasting were in progress.
The Radio Station would also rely on synergies with its sister companies,
the news agency and the community newspapers, which have an abundance of
news gatherers, he said. On the choice of frequency for the Radio Station,
Muchechetere said short wave was the best, as it had the longest reach. "On
short wave we will be accessible to people within Zimbabwe and those abroad
where our signal will reach," he said. Muchechetere said the station would
provide news of a Pan-African perspective 24 hours a day and seven days a
week, targeting everyone in Africa. On the justification for another radio
station on top of the four that the country already has, Muchechetere said
the format was different from the existing ones, which provided news after
every hour.
"At the moment one has to wait for an hour to hear updates of events," he
said, citing the example of the just ended elections, which were punctuated
with musical programs as people waited for the announcement of more
results. "With Radio 24-7, within an hour we would have given a lot," said
Muchechetere. He said the radio station would provide news, analyses, live
reports from the region and the continent as well as many other news
related programs. There was a niche for providing news 24 hours of the day
as people wanted to keep abreast of events instead of having to wait for
hours, he said. Plans are underway to open up the airwaves to other players
and end the monopoly that Zimbabwe Broadcasting Holdings has enjoyed over
the years, he said. (Source : Xinhua News Agency)
Radio Netherlands launches service for foreign media:
(12 April 05)
Radio Netherlands has launched a new Media Desk in a bid to provide foreign
news organisations with more information about current developments in
Holland. The initiative offers background information on international and
national issues, contacts, interviews with RNW experts and tailor-made
clips. When foreign journalists have questions, they usually turn to RNW?
And since we broadcast in eight languages, our journalists can address
questions in several foreign languages,? said Editor-in-chief Joop
Daalmeijer. RNW?s website at www.rnmediadesk.nl offers current and
in-depth information on a variety of topics, a database of experts working
at RNW and useful links to sites dealing with the Netherlands. The Dutch
international public broadcaster is an ABU member. (Source : ABU Website)
PanAmSat Signs Global Distribution Deal With CRI:
Radio Network?s 36 Channels Will Reach Listeners Around the World.
SYDNEY, AUSTRALIA, April 11, 2005 -- PanAmSat Corporation announced today
that it entered into a multi-year agreement with China Radio International
(CRI), China?s sole overseas radio network. Under the terms of the
agreement, CRI will leverage the power of three of PanAmSat?s
satellites the PAS-8 Pacific Ocean Region satellite, the PAS-9 Atlantic
Ocean Region satellite and the PAS-10 Indian Ocean Region satellite.
Through PanAmSat, China Radio International will reach listeners around the
world in eight different languages via its 36 audio channels.
?PanAmSat will now serve as the global platform for the worldwide delivery
of China Radio International?s programming bouquet, enabling the network to
reach listeners on every corner of the earth,? said David Ball, vice
president, Asia-Pacific, PanAmSat. ?This significant agreement offers CRI
the versatility, reliability and comprehensive coverage that they need as
they expand their service offering.?
PanAmSat will provide C-band capacity on PAS-8, PAS-9 and PAS-10 and
turn-around service at its Napa, California teleport to facilitate the
global distribution of CRI?s programming. The network will initially
broadcast in eight languages and plans to expand to 39 over time. Its
programming fare includes 200 hours of daily airtime comprised of news,
music, commentary and entertainment.
PAS-8, an FS 1300 model satellite employing 24 C-band and 24 Ku-band
transponders, is located at 166 degrees east longitude. The satellite
provides comprehensive coverage of the Asia-Pacific region, including
high-power Ku-band spot beams that cover Southeast Asia, Northeast Asia and
Australia.
PAS-9, a Boeing 601 HP model satellite employing 24 C-band and 24 Ku-band
transponders, is located at 58 degrees west longitude and offers
comprehensive coverage of the Americas and the Caribbean. The satellite
serves more than a dozen of the world?s most prominent international
broadcasters and programmers who deliver their content throughout the
Americas.
The PAS-10 satellite, a Boeing 601 HP model satellite, employing 24 C-band
and 24 Ku-band transponders, is located at 68.5 degrees east longitude and
offers comprehensive coverage of Europe, Africa, the Middle East, the
Indian subcontinent and Asia. Many of the beams can be switched between the
various regions, offering flexibility in the creation of new platforms for
the delivery of video, data and IP-based services.
About China Radio International
Founded on December 3, 1941, China Radio International (CRI) is the only
overseas broadcaster in the People?s Republic of China. Owned and operated
by the state, its mission is to enhance friendship and understanding
between the Chinese people and people in other countries. In addition to
its broadcasts in 43 languages, CRI also runs multimedia websites, TV
programs and publishing houses.
About PanAmSat
Through its owned and operated fleet of 23 satellites, PanAmSat (NYSE: PA)
is a leading global provider of video, broadcasting and network
distribution and delivery services. In total, the Company's in-orbit fleet
is capable of reaching over 98 percent of the world's population through
cable television systems, broadcast affiliates, direct-to-home operators,
Internet service providers and telecommunications companies. In addition,
PanAmSat supports the largest concentration of satellite-based business
networks in the U.S., as well as specialized communications services in
remote areas throughout the world. For more information, visit the
Company's web site at www.panamsat.com. (Source: Press release, PanAmSat)
Best Regards,
MD. AZIZUL ALAM AL-AMIN
GOURHANGA, GHORAMARA
RAJSHAHI-6100
BANGLADESH
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