Re: [IRCA] Copper/Radials
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Re: [IRCA] Copper/Radials





--- Mike McKenna <way2twohot@xxxxxxxxxxxxx> wrote:

> 
> 
> Patrick -- Yes -- moving all AM daytimers over to a new FM band along
> with any fulltime station -- using under 1 KW fulltime will work.  
> WHY ??   Tell the group who owns your stations.    It's a small group
> --- but like most small groups -- the bottom line and need is for
> cash.  Large amounts of cash.   If a station -- like 1600 in St
> Helens was to increase to a fulltime C1 -- it would be a Portland
> area station.   The minimum value would be about  3 + Million -- just
> as an un-built CP.   About 30 times it's present value.     Why would
> anyone downgrade a C1 FM in Astoria ??   CASH.   Big Cash.   Because
> stations can now move to other areas or towns.   If you owned a 500
> watt fulltime AM station -- on 570 khz -- non-directional --  and you
> could trade up to a class C or C1  FM station -- which would you
> pick??    How many stations does New Northwest own ??  


*** That big cash is an elusive target. First there's the cash outlay
for equipment and facilities while still maintaining the old ones with
no revenues to offset it. Second there's the long ramp-up period once
the new one gets built - also all the while with minimal revenues
because receiver penetration always lags - and in a transition, they're
still maintaining/operating two stations. 

The promise of a big payday is part of what has been used to drive
conversion to digitial, and on AM it may never pan out. This would be
worse because the station costs are greater. It's an economic paradigm
filled with a lot of big 'if's' and a lot of risk - presuming it even
gets that far, and the majority of small-to-medium stations ( many of
whom can't even afford to go digital ) would fall out of the equation
in numbers such as to make the whole proposition non-viable.


Russ Edmunds
Blue Bell, PA ( 360' ASL )
[15 mi NNW of Philadelphia]
40:08:45N; 75:16:04W, Grid FN20id
<wb2bjh@xxxxxxxxx>
FM: Yamaha T-80 & Onkyo T-450RDS w/ APS9B @15'
AM: Hammarlund HQ-150 & 4' FET air core loop


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