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We know the consumer has no real idea about HD. The
design specs for the mass manufacturers and chip fabs in What we do have is a growing perception, especially in
certain age groups, that digital is cool. A 128 kbs MP3 on an MP3 player is
somehow better than a clean analog FM station, not because it sounds better (it
does not) but because it is digital. Radio needs a solution, and the most
equitable one is HD. There will not be much music of mass appeal on AM,
ever, I believe. The chance for this to happen was killed in the AM stereo
debacle in the late 70’s when AM still had more listeners than FM…
the lesson being that we need to move to digital now, not later, as AM stereo
proved. AM will be a band for sports, news, talk, niche programming and some
ethnic where the respective community is small but economically viable. There is nothing wrong with the programming, as 95% of
Americans will attest. The real issue is revitalizing an old, old delivery
system in an era of digital devices. Note that the AM stations with good signals do have
listeners. The ones with defective signals don’t. In some markets,
there are only one or two good signals. Except for 550 and 620, Phoenix has no
other AM capable of competing in the entire market, and that is why the rest
have horrible ratings and are forced into niche, brokered or “format of
the day” programming. From:
irca-bounces@xxxxxxxxxxxxxxxx [mailto:irca-bounces@xxxxxxxxxxxxxxxx] On Behalf Of Kevin R. in
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