Re: [IRCA] IBOC/analog reception comparisons.

["David Gleason" <david@xxxxxxxxxxxxxxxx>]

The comparison is based on research I have done and that done by other
researchers as to attitudes towards different entertainment delivery
systems. AM is considered "dead" by nearly anyone under 35, and "not cool,
hip or relevant" to anyone under 25. "Digital" is perceived as being good,
anything that is not digital is not. 


-----Original Message-----
From: irca-bounces@xxxxxxxxxxxxxxxx [mailto:irca-bounces@xxxxxxxxxxxxxxxx]
On Behalf Of Bill Harms
Sent: Wednesday, November 23, 2005 2:42 PM
To: irca@xxxxxxxxxxxxxxxx
Subject: Re: [IRCA] IBOC/analog reception comparisons.

Just curious, on what are you basing this conclusion?

Bill Harms

On 23 Nov 2005 at 14:30, David Gleason wrote:

> It is about using a delivery system that is perceived as not being
> antiquated. Analog is perceived as antiquated by the consumer. 


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