[HCDX] Your News in Your Palms: Nigerian villagers to provide content for BBC Hausa

[Jaisakthivel <ardicdxclub@xxxxxxxxxxx>]

Your 
News in Your Palms: Nigerian villagers to provide content for BBC 
Hausa
Â
London, 
20 August 2009. 
BBC Hausa has launched a multimedia initiative which will help generate content 
from Nigeriaâs rural audiences, focusing 
on issues that matter to them and on their needs. As part of the Your News in Your 
Palms (Labarinku A Tafinku) initiative, starting tomorrow, Friday 21 August, 
listeners in six Northern Nigerian villages will be using the mobile phones 
provided to them by BBC Hausa to send to a dedicated BBC Hausa phone number 
their views and reports about themselves and developments in their 
communities.ÂÂÂÂÂ 

Â
The 
initiative also encourages them to use the BBC Hausa mobile phones to send 
pictures to the BBC. A selection of 
these images will be published on the BBC Hausa website, bbchausa.com, and the BBC Hausa page on the 
social networking site, Facebook.
Â
At 
this stage, Your News in Your Palms connects with the Northern Nigerian 
village communities of Daba, Fadibara, Godar Ali, Induku, Sakarma and 
Sayori. The initiative will expand 
across Northern Nigeria as well as to Niger and the Hausa-speaking areas of Northern 
CameroonÂand Northern Ghana. 

Â
Head 
of BBC Hausa, Jamilah Tangaza, explains: ÂâThere has been a technological as well 
as a cultural shift in the way our audiences get and share their news. At BBC Hausa, we have been repositioning 
our offer on multiple platforms to better serve these changes and the needs of 
our audiences. Your News in Your Palms means we are taking our 
relationship with them to a new level â and in fact, networking with 
them.â
Â
The 
six village communities that have joined the initiative were among the ones BBC 
Hausa connected with during the Village Roadshow last March. Jamilah Tangazah 
hopes that Your News in Your Palms will also help village communities 
across the wider region to forge closer relationships with each another, with 
BBC Hausa serving as a channel and a moderator of this conversation. 
Â
Jamilah 
says: âSeeing the benefits of such a relationship, other village communities 
will be keen to partner with us as they too will like to share their stories on 
the BBC and through the BBC. It is 
our strong belief that this will help enhance cross-fertilisation of ideas 
andÂtheÂpromotion ofÂgeneralÂdebate and democratic 
values.â 

(Source: BBC Press release)



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