[HCDX] Strong interest in DRM digital radio amongst Indian FM broadcasters

[Jaisakthivel <ardicdxclub@xxxxxxxxxxx>]

Mumbai, May 28 2009 - A DRM Digital Radio Mondiale session was very well received by the commercial FM broadcasters in the annual India Radio Forum held in Mumbai on Wednesday. The eventâs special session titled âDigital Broadcast â Changing the World of Radioâ was attended by delegates from most of the biggest Indian FM broadcast companies.

The session was a first introduction for Indiaâs private broadcast industry to the many benefits of DRM digital radio. The broadcasters were particularly interested in the key features opening new commercial opportunities, including up to four services per frequency and multimedia services like EPG, Journaline text information service and Slideshow. They also experienced the 5.1 digital surround sound of a DRM+ broadcast, which was on display throughout the day. The programme makers and creative heads were impressed with the excellent audio quality and reception robustness of DRM broadcasts. (Source; drm.org)

The regular All India Radio broadcast from Delhi on DRM SW, officially launched in January, could be heard by delegates live on various DRM receivers. The Indian state broadcaster â All India Radio â has recently announced its decision to adopt DRM for the upcoming transition to Digital Radio. Seventy per cent of the country is planned to be covered with DRM broadcasts by the end of governmentâs 11th five year plan. This analogue-to-digital migration plan is in line with the analogue radio switch off date of 2015.

India Radio Forum (IRF) brings together all the major Indian FM players. Here the present and future of commercial FM is discussed, and best of the industry performance is celebrated. This was the first time that a digital radio session was organised during IRF. After the session, many broadcasters showed strong interest in exploring this option and taking their present analogue FM business to the next level of service offerings and revenue opportunities.

CVC âThe Voice Asiaâ ran a DRM broadcast to Mumbai for the India Radio Forum on 27th May. The transmission ran from 05:30 to 11:30 UTC (11:00 â 17:00 local time, India) on 17695 kHz in the Hindi language, transmitted from JÃlich.

Picture: Alexander Zink (Broadcast Applications, Fraunhofer IIS) and Vineeta Dwivedi (Project Director, DRM) during the âDigital broadcast: Changing the World of Radioâ at the India Radio Forum on 27th May 2009.

http://www.drm.org/fileadmin/media/downloads/DRM_IRF09_Press_Release_2009-05-27_v3.pdf (drm.org)


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