[HCDX] Vatican Radio to experiment with advertising to defray costs

["Zacharias Liangas " <greekdx@xxxxxxxxx>]

Vatican Radio to experiment with advertising to defray costs
http://www.catholicnewsagency.com/new.php?n=16125

Vatican City, May 28, 2009 / 03:05 am (CNA).- Vatican Radio has 
announced that it will carry advertising in an attempt to help defray its 21.4 
million Euro ($29.8 million) annual operating fees.

The official broadcasting service of the Holy See, Vatican Radio has never 
carried advertising in its almost 80 year history. Three years ago, Vatican 
Spokesman Frederico Lombardi said that the radio´s audience was too 
geographically, linguistically and ethnically diverse to appeal to advertisers.

On Friday, however, he announced Vatican Radio would begin accepting 
advertisements, ANSA reports.

A Tuesday press conference held by Fr. Lombardi and Bishop Renato 
Boccardo, Secretary of the Governorate of Vatican City, stressed that the 
project is in an experimental phase and that the ads will be placed at 
appropriate times in between regular programming.

The first ads will be run by Italian electricity utility ENEL. The ads will be 
broadcast in five languages from July 6 to September 27.

''We are proud to have been chosen as the first advertiser for a radio station 
that is among the most wide-reaching in the world,'' ENEL President Piero 
Gnudi said, according to ANSA.

Vatican Radio generates almost no revenue currently, but is considered a 
vital contributor to spreading the Gospel.

The station employs about 200 journalists and transmits news, religious 
events and music programs across the world in 47 languages.

Please read and distribute this 15 year research article 
http://tinyurl.com/5vzg7e 

Please read my article on SINPO at http://tinyurl.com/yt7qjd
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Zacharias Liangas , Thessaloniki Greece 
greekdx @ otenet dot gr  ---  
Pesawat penerima: ICOM R75 , Lowe HF150 , Degen 1102,1103,108,
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