[HCDX] Indian media and entertainment industry witnesses phenomenal growth

[Jaisakthivel <ardicdxclub@xxxxxxxxxxx>]

Indian media and entertainment industry witnesses phenomenal growth



It was believed by some pundits that the Indian media and entertainment industry would become susceptible to downturn and in the long run would add to the woes of Indians. However, contrary to their beliefs, it is heading high and it seems that it is set to attain the pinnacle of success. It should also be noted that the industry has not only been able to stick to the earlier accomplishments but has also developed it considerably.

Take for instance the last year. The industry did soar more than 17% at that time and now it is believed that the industry is highly competent to grow in the region of 19% by 2010. All these make us conclude that the Indian media and entertainment industry is one of the fastest growing sectors in Indian economy triggered by economic growth and increasing income levels. The recent reports of Assocham (Associated Chambers of Commerce and Industry of India) suggest, the turnover of this sector will increase twofold in next three years from its current turnover of 500 billion.

Letâs look at this unusual saga with greater attention. It has been learnt that almost every part of M&E Industry is upbeat and is contributing to the in the best manner. It should be remembered that for past few years Direct to Home (DTH) service influenced people to watch and perceive television entertainment. DTH Industry has shown an impressive growth of 20% per year for past couple of years and it seems there is still lot of scope.

According to Chandrashekhar Balakrishnan, Bharti Airtelâs head of brand and media, âAt present, there are 80 million TV households in India, of which over seven million are DTH ones. Since the penetration is just under nine per cent, there is much room for a massive growth rateâ. What is more, as the operators are moving towards providing triple play services (Phone, Internet, Television) the growth seems unchallenged.

http://www.whatistheword.com/2009/05/indian-media-and-entertainment-industry-witnesses-phenomenal-growth/
_Jaisakthivel, Chennai, India


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