[HCDX] India: HCJB goes mainstream with Easter story

["Zacharias Liangas " <greekdx@xxxxxxxxx>]

India: HCJB goes mainstream with Easter story
http://www.inspiremagazine.org.uk/news.aspx?action=view&id=3293
Many of HCJB Global Voice´s 350 media partners will carry special 
programming this Easter. But in the UK and India, HCJB Global efforts go 
beyond Christian radio to provide compelling programming for secular 
stations.

In India, HCJB Global Voice will air two 30-minute dramatized gospel 
programmes on two major government FM channels, with audiences 
reaching a potential 50 million people. The programmes tell the story of the 
life of Jesus ending with His crucifixion, resurrection and ascension. The first 
half of the story will air on Good Friday, and the second half will air on Easter 
Sunday.

The programmes end with a question that listeners can answer via text 
message or mail for the chance to receive a surprise gift. Listeners who 
supply an address will also be sent a pre-evangelistic, comic-style book in 
Hindi along with a programme guide for programmes aired from HCJB 
Global-Australia´s shortwave radio facility in Kununurra.

According to a study conducted by the National Readership Studies Council 
(NRSC) between 2005 and 2006, the reach of radio broadcasts have 
increased by 27 percent in India to 119 million people listening in an average 
week. Much of this growth is in the area of FM radio listenership.

HCJB Global in the UK will air two short programmes produced by their 
radio department 'Whistling Frog Productions' for two major stations in the 
Yorkshire area. Combined, these stations can be heard by almost 180,000 
people. One programme is called Final Answer and is a spoof of a popular 
TV quiz show. The contestant has four possible answers to the question, 
"What´s going to be the number one goal in your life?". The second 
programme features the thief who died on the cross next to Jesus talking 
about the latest surprise arrival in heaven.

The opportunity to build relationships with mainstream stations and provide 
thought-provoking programming for secular radio is a key part of HCJB 
Global Voice´s ministry in the UK.

"This is the sort of impact we´ve always wanted to achieve - not just one-off 
programmes here and there, but a lasting relationship which changes the 
whole output of a radio station," said HCJB Global-UK Director Colin 
Lowther.

Evangelistic outreaches such as these are as critical as ever to the media 
ministries of HCJB Global. "In the 21st century the resurrection is still our 
distinctive message," said HCJB Global President Wayne Pederson. "You 
can point to the tombs of most every religious leader in history. But Jesus´ 
tomb is empty."

Find out more at www.hcjb.org.uk

Please read and distribute this 15 year research article 
http://tinyurl.com/5vzg7e 

Please read my article on SINPO at http://tinyurl.com/yt7qjd
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........
Zacharias Liangas , Thessaloniki Greece 
greekdx @ otenet dot gr  ---  
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