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Re: [IRCA] The Free Ride Should Be Over for Dual Expanded-Band AMs
- Subject: Re: [IRCA] The Free Ride Should Be Over for Dual Expanded-Band AMs
- From: William Dvorak <dxerak@xxxxxxxxx>
- Date: Fri, 26 Feb 2016 12:20:08 -0600
- Delivered-to: archive@xxxxxxxxxxxxxxxxxxxx
- Delivered-to: irca@xxxxxxxxxxxxxxxx
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Wow, really interesting! If you read the article, please pay attention to
the section labeled "KDNZ." This section tells of station KDNZ 1250 kHz
Cedar Falls IA which broadcasts in a Spanish format with slogan "Radio La
Buena" to an audience estimated at 25,000. The station manager describes
how the station is both filling a gap in coverage to an
underserved audience and a way for advertisers to reach that audience
because it "has been largely ignored by other media." This becomes a
justification to keep this and similarly programmed stations on the air in
the name of diversity. The only thing wrong with this scenario, besides the
fact that KDNZ is no longer the call letters (it is now KCFI) is that this
station has not been Spanish formatted since at least 2012. Apparently KCFI
abandoned its audience of 25,000 to become again a member of that local
media crowd that ignores it. Today KCFI has an oldies format, "Cruisin'
KCFI", streamed at http://www.kcfiradio.com/listen-live/.
73 Bill Dvorak Madison WI
On Thu, Feb 25, 2016 at 5:09 PM, Dennis Gibson <wb6tnb@xxxxxxxxx> wrote:
> The 1997 AM Expanded Band Fact Sheet is interesting. So is the
> Expanded-Band Sunset Rule Appealed article.
>
> http://www.radioworld.com/article/expanded-band-sunset-rule-appealed/16586
>
> Sent from my iPad
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