Re: [IRCA] KLYC 1260 signs off Air March 22, 2013 at 1:00 PM

["Rick Lewis" <ricklew@xxxxxxxxxxxxxx>]

A big problem for these stations is the way stations are counted for ratings 
and for disbursing ad dollars.
The ad agencies don't think of Salem as Salem, or McMinnville as 
McMinnville, etc.
They're considered part of the Portland ADI "Area Of Dominant Influence," 
which is true in a way, but for ratings and ad buys, they're lumped in with 
the Portland stations as if they're part of Portland. But of course Portland 
residents don't listen to McMinnville stations as much as they listen to 
Portland stations, so that methodology stacks the deck against the little 
guys.
They could have _never_ competed on that level, even in their heyday.
That change signed their death warrant, and it's amazing how long they've 
been able to survive under the circumstances.
It should have never happened that way.
--
Rick
----- Original Message ----- 
From: "Patrick Martin" <mwdxer@xxxxxxxxx>
To: "Dennis Vroom" <vroomski@xxxxxxxxx>
Cc: "Mailing list for the International Radio Club of America" 
<irca@xxxxxxxxxxxxxxxx>
Sent: Wednesday, March 20, 2013 12:31 PM
Subject: Re: [IRCA] KLYC 1260 signs off Air March 22, 2013 at 1:00 PM


I remember one thing the CE told me at KBAM Longview back in the 70s the
stations in the shadow of Portland, they always have to compete harder.
McMinnville is in that metro Portland area. But with all of AM & FM
stations on the air, it is hard for many of them to get enough ad money
to stay afloat. Back when it was mainly AM, and there weren't as many
stations, it was much easier. Plus the economy was much stronger too.
In today's world, I wonder how many people listen to these suburban AM
stations?

Patrick

Patrick Martin
Seaside OR
KGED QSL Manager


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