[IRCA] Teens may NOT be abandoning radio...

["Stewart, Joseph R" <RandyStewart@xxxxxxxxxxxxxxxxx>]

"Inside Radio" ran an article today, "Teens Driving Radio’s Growth" (!)... I don't have a full subscription, I just get "headlines", but if you want to check it out it's at http://www.insideradio.com/

"Large gains among Hispanics, Blacks and teens pushed radio’s national weekly audience to 242.8 million, according to Arbitron’s March RADAR 116 National Radio Listening Report, for a year-over-year increase of 1.6 million. Among major age demos, teens show the largest gains, growing to nearly 23 million, while 18-34s held steady at 66.5 million."

Randy Stewart
Springfield MO
_______________________________________________
IRCA mailing list
IRCA@xxxxxxxxxxxxxxxx
http://montreal.kotalampi.com/mailman/listinfo/irca

Opinions expressed in messages on this mailing list are those of the original contributors and do not necessarily reflect the opinion of the IRCA, its editors, publishing staff, or officers

For more information: http://www.ircaonline.org

To Post a message: irca@xxxxxxxxxxxxxxxx