Mike Hawkins wrote:
I wish you could mass email that second paragraph to every radio station in this country that plays music. Playlists are becoming so restrictive that you can predict exactly what time you will hear a song. You hear a song on the radio, you like it, then you hear it SO OFTEN that you change the station as soon as you hear that song starting again. And they wonder why people are turning off the radio...
It's not the music that's causing that...if in fact it's even true (there's lots of solid research data showing that time-spent-listening for radio remains as high as it's ever been.)
You want repetition and restrictive playlists? We had that 50+ years ago, too. Look at WABC or WMCA or WLS or any of the "classic" top-40 stations, especially the ones programmed by Bill Drake or his acolytes. They were even tighter on their music rotations than today's top-40 stations. *You* may change the station, but half a century of music programming has demonstrated that the average listener won't - and in fact will listen more often and in greater numbers to stations that play the hits and nothing but the hits, over and over again. (Anyone on a list like this is, by definition, far from an "average" consumer of radio!)
The difference today is that those stations back then had personality and "stationality" between the repetitive songs. Few stations today can say the same...and of course there are a lot of new options out there for listening to music that didn't exist in the days when WABC was king.
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