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Re: [IRCA] KJR 950 Seattle HD
Bruce,
Bonneville has been switching its emphasis of newstalk format from
AM to FM. They did that in DC when they switched WTOP to FM. In Salt
Lake City, KSL 1160 is an afterthought to its FM outlet. Just listen to
their TOH IDs and you will see what I mean. According to Ken Sleeman,
the transmitter plant manager for the Bonneville Group in DC, Bonneville
decision makers seem to think that FM is better than AM because it can
penetrate through walls etc in urban structures and supposedly a large
number of their listeners are office workers.
I hope this makes sense.
Bruce Portzer wrote:
It sort of makes sense from a business standpoint, seeing as KJR-AM is
the only one of Clear Channel's Seattle stations that's not already
using HD.
Speaking of KJR (sort of), there's a rumor going around town that KIRO
might switch to all sports, especially if they take back the Mariners
games from KOMO (KOMO's contract ends this year, and they've been
losing money on the broadcasts). If KIRO changes format, the current
newstalk format would supposedly move to KBSG-FM. All of which
remains to be seen, but head to head competition with KIRO would
probably cut deeply into KJR's 2.0 share in the ratings (KJR has been
sports talk for many years). Seeing as KIRO usually places in the
top 5 with something near a 4.0 share, I don't see the wisdom of their
going all Sports, but stranger things have happened in the radio
business.
Bruce
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