Re: [IRCA] KJR 950 Seattle HD
[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]

Re: [IRCA] KJR 950 Seattle HD



Bruce,

Bonneville has been switching its emphasis of newstalk format from AM to FM. They did that in DC when they switched WTOP to FM. In Salt Lake City, KSL 1160 is an afterthought to its FM outlet. Just listen to their TOH IDs and you will see what I mean. According to Ken Sleeman, the transmitter plant manager for the Bonneville Group in DC, Bonneville decision makers seem to think that FM is better than AM because it can penetrate through walls etc in urban structures and supposedly a large number of their listeners are office workers.

   I hope this makes sense.

Bruce Portzer wrote:
It sort of makes sense from a business standpoint, seeing as KJR-AM is the only one of Clear Channel's Seattle stations that's not already using HD.

Speaking of KJR (sort of), there's a rumor going around town that KIRO might switch to all sports, especially if they take back the Mariners games from KOMO (KOMO's contract ends this year, and they've been losing money on the broadcasts). If KIRO changes format, the current newstalk format would supposedly move to KBSG-FM. All of which remains to be seen, but head to head competition with KIRO would probably cut deeply into KJR's 2.0 share in the ratings (KJR has been sports talk for many years). Seeing as KIRO usually places in the top 5 with something near a 4.0 share, I don't see the wisdom of their going all Sports, but stranger things have happened in the radio business.

Bruce

_______________________________________________
IRCA mailing list
IRCA@xxxxxxxxxxxxxxxx
http://montreal.kotalampi.com/mailman/listinfo/irca

Opinions expressed in messages on this mailing list are those of the original contributors and do not necessarily reflect the opinion of the IRCA, its editors, publishing staff, or officers

For more information: http://www.ircaonline.org

To Post a message: irca@xxxxxxxxxxxxxxxx