Re: [IRCA] EBay to Broker Radio Ad Time
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Re: [IRCA] EBay to Broker Radio Ad Time



Just one problem...under the Bid4Spots model, you can't bid for specific 
times or specific stations. All you can specify is a certain demographic 
in a certain market at a certain cost per thousand. I'm not even sure 
you can buy overnights specifically!

s

Joe Miller, AB8YP wrote:
> I'm game, as long as a few bucks doesn't involve first
> born male offspring.
> 
> 
> 73/Joe
> 
> 
> --- Craig Healy <bubba@xxxxxxxxxxxxxxxxxxxx> wrote:
> 
>>> Through a partnership with closely held
>> radio-advertising start-up
>> Bid4Spots
>>> Inc. of Encino, Calif., eBay will let more than
>> 2,300 radio stations
>> auction
>>> off airtime to advertisers through the eBay Media
>> Marketplace, a Web site
>>> that eBay is currently using to try to broker
>> cable-television ads. EBay
>>> plans to take a cut of the fee paid by
>> advertisers.
>>
>> So, we take up a collection and buy time at 3am for
>> a short DX test on some
>> station in a hard to hear state.  Anyone want to
>> donate a few bucks to the
>> cause?
>>
>> Craig Healy
>> Providence, RI
>>
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> 
> 
> 
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