Re: [IRCA] Clatsop County Ratings

["Doug Pifer" <oregon4wd@xxxxxxxxxxx>]

Thanks Patrick,
It it interesting to consider all the variables and if I were a owner I'd 
certainly be interested in knowing (at least a ball-park figure) the 
popularity of the station. Have you noticed any parallels between live-local 
programming and listenership?  Originally being from So.Cal., I tend to 
think of  KIIS-FM and KFI and the loads of fans they have. Of course, 
location-location- hi. Got to go, be back later.
73- Doug Pifer
Albany, OR

----- Original Message ----- 
From: "Patrick Martin" <mwdxer@xxxxxxxxx>
To: "Mailing list for the International Radio Club ofAmerica" 
<irca@xxxxxxxxxxxxxxxx>
Sent: Tuesday, May 29, 2007 12:07 PM
Subject: Re: [IRCA] Clatsop County Ratings


>
>
> Doug,
>
> In the ratings game they take a "sampling" of the possible listeners.
> Some use phones, some questionaires, and the like. This was a sampling
> of about 300+ in Clatsop & Tillamook Counties. Typical for our area. It
> is a small company, Eastlan Resources. I have never been a big believer
> in ratings as, you never know for sure where they come from in reality.
> If you ask the people on one side of town what station they listen to,
> it may be Station A, the other side of town Station B may be it. KMUN
> does have an advantage over the other stations as they have translators
> all over, so there is a "local" signal in the two countries in most
> areas. I have always wondered if  "samplings" were that good. But i
> guess if you are higher in the ratings, it may mean more in advertising.
> But alot also has to do with the age of the listeners.   A NOS station
> may be number one, that does not mean the station will make a lot more
> money, as older people generally do not buy new stuff all of the time
> like young people do.
> Of course in the case of KMUN, being listener supported, there is not
> advertising to be concerned about. KAST is still number one as a
> commercial station. But KMUN does have a lot of support.
>
> 73,
>
> Patrick
>
> Patrick Martin
> KAVT Reception Manager

_______________________________________________
IRCA mailing list
IRCA@xxxxxxxxxxxxxxxx
http://montreal.kotalampi.com/mailman/listinfo/irca

Opinions expressed in messages on this mailing list are those of the original contributors and do not necessarily reflect the opinion of the IRCA, its editors, publishing staff, or officers

For more information: http://www.ircaonline.org

To Post a message: irca@xxxxxxxxxxxxxxxx