Re: [IRCA] But they said HD was FREE!!!!!!

[LAWRENCE STOLER <lstoler99@xxxxxxxxxxxxx>]

What a crock.  Again they are talking out of both sides of their mouth but 
what else is new.

They may claim they can compete with subscriber driven satellite radio but 
they fail to realize that both XM and Sirius are not breaking even.  This is 
because most people will not pay for radio.  If they were making money and 
seeing a nice profit, they would not be talking about a merger.

As always they just don't get it.  They should quit wasting time and money 
on HD radio and improve the overall content of regular over the air 
broadcasting.  Promote it the right way and the audience will be there to 
check it out.
Larry Stoler

----- Original Message ----- 
From: "kevin redding" <big_h00pla@xxxxxxxxx>
To: "Mailing list for the International Radio Club of America" 
<irca@xxxxxxxxxxxxxxxx>
Sent: Friday, April 20, 2007 10:31 AM
Subject: [IRCA] But they said HD was FREE!!!!!!


> iBiquity to introduce HD Radio subscriptions
>
>
> At NAB2007 in Las Vegas, iBiquity Digital has revealed that they've
> selected NDS Group to provide the industry's first conditional access
> solution for HD Radio.
>
> NDS Group is the same company that provides the system enabling
> DirecTV and Cablevision to offer pay-per-view and other opt-in
> services for consumers. Called RadioGuard, NDS Group's system
> encrypts content before it is transmitted over the airwaves, then
> decrypts it once the radio signal has been received and verified.
>
> "We believe this will be key for monetizing HD Radio," said Tom
> Rucktenwald, director of data applications security for NDS.
>
> Services that could be made possible through RadioGuard include pay-
> per-listen options for live concerts or other events, improved
> reading services for the blind, private channels for emergency
> services, and free opt-in events sponsored by advertisers. So HD
> Radio will not just be competing with satellite radio for listening
> time, but soon will be competing for subscription dollars as well.
>
> RadioGuard-capable radio receivers are planned to be introduced to
> the market by the holidays.
>
> http://www.orbitcast.com/archives/ibiquity-to-introduce-hd-radio-
> subscriptions.html
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