[IRCA] Incredible India - Radio Goes Ga Ga

[Geralyn Hollerman <lynnhollerman@xxxxxxxxx>]

For those interested:

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Media Release
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Incredible India Radio Goes Ga Ga 
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'Incredible India Radio Goes Ga Ga' is a one of three new columns
just released 
at www.radioheritage.net, global media platform for the New Zealand
based non-
profit Radio Heritage Foundation.


Imagine living in a city of 20 million people with no more than a
dozen radio 
stations on the air, most playing the same kind of music, and only
being 
allowed to hear one news service....and this being a big improvement
on the 
situation some five years ago when only a couple of state run
stations were on 
air.


This is Mumbai, January 2007.


India, today's IT, out sourcing and call center world capital, has
discovered 
the power of deregulated radio, some 85 years after broadcasting
began in the 
1920's...and the airwaves jangle with jingles, the RJ's spin
Bollywood hits and 
the advertising industry is gripped with fever [Richard Branson's
Virgin Radio 
holds 20% of Fever FM] and hype as media moguls buy, sell, merge and
purge 
their radio assets.


RJ's? Delhi-wise, that's a 'Radio Jockey', and they're getting as
famous and 
popular as film stars, and that's big news and big bucks in India.


At www.radioheritage.net, read all about how one in six of the global 
population now enjoys radio, how overseas investors such as Branson
and the BBC 
are staking out claims on the airwaves, and how everything from 40
WorldSpace 
satellite radio channels to DRM and mobile phone downloads are
bringing radio 
to 1.1 billion listeners.


Sabah and Singapore
___________________ 


Two new Wavescan Series columns from Dr Adrian Peterson of AWR
explore the 
heritage of radio broadcasting in part of Borneo, and in Singapore.


'Radio in Sabah' also covers the 'old' North Borneo and Labuan, one
of the 
original Malay Straits Settlements. Some rare photos of the
Australian Army's 
WWII entertainment stations on Labuan Island and on North Borneo make 
fascinating viewing. 


As well as the early days, the column at www.radioheritage.net also
reviews 
broadcasting in Sabah, now part of today's Malaysia.


The second in the Singapore Radio series by Adrian, looks at the BBC
Far East 
Relay stations and the troubled history of the first one, planned in
1937 and 
caught up in the Pacific conflict just four years later.


Some nice illustrations from the SEAC Radio Times newspaper in 1947,
give an 
idea of the short period when this station broadcast from Singapore
before 
moving to Ceylon. 


Now located at Kranji, the BBC Far East Relay continues to provide
important 
shortwave coverage of the South East Asian region. Even though the
BBC now uses 
local FM relays and internet streaming of programs, there's a renewed 
acceptance by the BBC that shortwave radio maintains coverage at
times and in 
places where newer technology fails.


As usual, these columns from Adrian at www.radioheritage.net are both
heavily 
researched and documented pieces, and, as part of our archives
policy, all 
these detailed notes are included for reference.


>From Singapore, Sabah and India, these three new columns at 
www.radioheritage.net make entertaining reading and add to the
growing Asian 
content in the archive program of the Radio Heritage Foundation.


The Radio Heritage Foundation is an independent and registered
non-profit 
organization sharing the stories of radio broadcasting from within
the wider 
Pacific and Asian region.


Enjoy much more content at www.radioheritage.net and also use the
Pacific Asian 
Log Radio Guides - every mediumwave and shortwave radio station in
the region - 
more than 50,000 data entries kept up to date. Including India, Sabah
and 
Singapore on the air in 2007.  
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Lynn.
Lafayette, LA
Check out the IRCA web site at http://www.ircaonline.org


 
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