Re: [IRCA] [NRC-AM] All Christmas music formats

[n2su <radion2su@xxxxxxxxxxxxx>]

>-----Original Message-----
>>From: "Patrick Griffith,  
>
>>There was an interesting story in the Business Review (Albany NY) on
>>12/8 about radio stations that switch to All Christmas / All The Time
>>formats around Thanksgiving. The article says that about 370 stations
>>nationwide make the switch each year. It quoted a media research firm
>>who reviewed 119 FM stations that adopted this format in 2005. They
>>found an average market share increase of 10% in both the adult age
>>25-to-54 and all listener over age 12 sections. Two Albany area stations
>>mentioned in the article had adult 25-to-54 market share increases of
>>50% (WKLI) and 37.5% (WTRY) last year! 
>>
>>Personally I can't stand this format.  
>
>Bottom line, it sells!
>
>I'm sure most of us on these lists can't stand it either, since many of us are broadcasters and have had to sit through six hours of this stuff at a time. 
>
>People are amazed when I tell them "I hate Christmas music".
>
>I'd love to see a station declare itself a "Christmas-free zone" as a sanctuary for those of us who can't stand it.
>
>Bob Antoniuk N2SU
>WGHT Pompton Lakes NJ

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