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Re: [IRCA] KDWN ratings
- Subject: Re: [IRCA] KDWN ratings
- From: Scott Fybush <scott@xxxxxxxxxx>
- Date: Mon, 14 Aug 2006 13:21:43 -0400
chris and anne wrote:
> *Pat.....KDWN is 33rd out of 39 stations with a 1.2 share last quarter,
> continuing a downhill slide over the last year.You can go to
> Arbitron.com, click on topline ratings and then choose which market you
> are interested in. Regards, Chris K4CME So. Carolina*
It's actually even uglier than those numbers make it look. Those are
"12+" numbers. Most of KDWN's audience is too old to make the 25-54
ratings that advertisers buy.
I suspect Beasley will change the calls when it takes over...on the
other hand, the station's such a non-entity in the market right now that
with enough PR, they could relaunch it as a "new" station under the KDWN
calls, too, and nobody would know the difference.
s
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