From the latest GSF Media “Media and Marketing Highlights”
e-newsletter (February 2006): Turnaround in Terrestrial Radio Even with many new listening options, traditional radio continues to
deliver large audiences… According to initial results from a continuing
audience attrition project by Bridge Ratings & Research, audience erosion,
due to less time spent with AM/FM radio and more time spent with a variety of
digital media, including MP3 players (including iPods), Internet radio, and
satellite radio, from terrestrial radio has returned somewhat in the 4th
quarter of 2005. The report finds that AM/FM radio listening is returning to
former high-water marks as a result of both the medium's lower commercial load
policies and a growing segment of MP3 users who after some time immersed in
their new technology toy, become fatigued with their time spent with the MP3
player and return to terrestrial radio among other sources of audio entertainment.
(Source: Center for Media Research 1/18/06) Radio Multicasting is Here The nation's big radio companies have rolled out their answer to
satellite radio -- a new technology called "multicasting" that allows
them to cram two or three stations onto FM frequencies that today carry just
one. For listeners, that means dozens of new channels are coming onto the air.
But there's a catch: They need to shell out several hundred dollars for new
radio sets that pull in the digital signals, which regular radios don't pick
up. Clear Channel has begun multicasting 10 new stations in Randy Stewart |
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