Re: [IRCA] Shortest lived radio format.....

[LAWRENCE STOLER <lstoler99@xxxxxxxxxxxxx>]

The AOR format in New York in 1974 lasted nine months before two listener 
groups convinced the then owner Star Broadcasting Group to return classical 
music to 104.3 and the call letters to change from WQIV to WNCN.

----- Original Message ----- 
From: "Rick Lewis" <ricklew@xxxxxxxxxxxxxx>
To: "Mailing list for the International Radio Club of America" 
<irca@xxxxxxxxxxxxxxxx>
Sent: Wednesday, February 01, 2006 4:25 PM
Subject: Re: [IRCA] Shortest lived radio format.....


> As I recall, it was a big deal around 1974 when WNCN in New York City
> changed to AOR from classical, and listener pressure forced a return to
> classical.
> Also there was little initial response when Y102 (KYYT) Goldendale,
> Washington flipped to country in 1993, so that satellite format lasted a
> few days before it flipped back to Adult Contemporary.
> Of course, it's comparatively easy to make those changes using a
> satelllite provider offering multiple formats.
> A more permanent flip to country took place a couple of years later, and
> it's been successful. The difference? Marketplace changes, and more
> patience.
> --Rick
>
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