[IRCA] Digital Radio Unit Shipments to Top 22 Million by 2009

["Tim Kridel" <tkridel@xxxxxxxxx>]

Digital Radio Unit Shipments to Top 22 Million by 2009

SCOTTSDALE, Ariz., January 9, 2006  Worldwide, the combined market of both
digital satellite and terrestrial radio will grow from approximately 5
million unit shipments in 2004 to 22 million unit shipments in 2009, reports
In-Stat (http://www.in-stat.com). The primary drivers for this growth will
be new and compelling content, data services, price erosion for digital
radio receivers, and digital radio provider partnerships with new car
manufacturers, the high-tech market research firm says. 

"In the US, satellite radio is driving the digital radio market," says
Stephanie Guza, In-Stat analyst. "In other markets, most notably in the UK,
terrestrial digital audio broadcasting is driving it. The launch of Digital
Multimedia Broadcast (DMB) services in Japan and Korea, along with increased
promotional activity in Singapore, Australia and Taiwan over the next year,
will drive digital radio shipments in Asia."

A recent report by In-Stat found the following:

- Roughly 600 US AM and FM stations will broadcast in HD Radio technology by
the end of 2005. 
- The two US satellite radio providers have reported significant subscriber
numbers; XM is on track to report over 6 million subscribers by the end of
2005, while Sirius will reach over 3 million subscribers. 
- Commercial-free radio ranks as the top reason for purchasing a satellite
radio, with 54% of surveyed satellite radio owners citing it. 

The report, "Digital Radio: Turning Up the Volume on Satellite and
Terrestrial Radio Adoption" (#IN0502133ID), covers the worldwide digital
radio market. It includes analysis of major international digital radio
markets, forecasts for US satellite radio subscribers, and for digital radio
units sold worldwide through 2009, segmented by region. It also contains the
results of an In-Stat survey of US consumers on digital radio, along with
profiles of digital radio IC vendors.

About In-Stat

In-Stat (www.in-stat.com) is the leading provider of actionable research,
market analysis and forecasts of advanced communications services,
infrastructure, end-user devices and semiconductors. Our insights are
derived from both a deep technology understanding and comprehensive
research, which examines each segment of the value chain for each market.
Technology vendors, service providers, technology professionals and market
specialists, worldwide, rely on In-Stats tenured, experienced staff and
in-depth research to support critical business, product and technology
decisions.

In-Stat is a strategic segment of the $8 billion Reed Elsevier global
information network, with access to an expansive worldwide electronic
network, extensive technology databases and well-informed personnel. As a
member of Reed Business Information, In-Stat is a division of the largest
business-to-business publisher in the U.S.

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