Re: [IRCA] 1380 XECO

["David Gleason" <david@xxxxxxxxxxxxxxxx>]

What has happened in Mexico is something that has been happening for several
decades. In the 60's, radio stations outside Mexico City started naming
sales reps in Mexico City, where most of the revenue came from. Over time,
the reps, who wanted consistent formats they could package, started giving
programming advice. But Mexico had not been a highly networked nation in the
glory days of radio drama... so the stations were similar, but not
networked. In addition, there was no infrastructure in the
telecommunications area whereby radio shows could be syndicated. TV had to
build proprietary microwave systems, explaining the 5 decades of Televisa
monopoly, but radio could not afford this.

Better telecommunications let radio start networking in the 90's. Many
stations started taking morning shows out of Mexico City, although these
were mostly of the talk and information kind. 

When talk radio started making an impact, the Mexico City programming on
Radio Formula, ACIR and others was distributed by satellite. 

Recently, PRISA, the Spanish international media giant went into Mexico and
used their successful model from Spain and South America to actually network
simulcast formats across Mexico. All the ones you name are PRISA stations...
Ke-Buena, Bésame, Estudio W, etc.  The Formula nets are all distributed
nationally, and Radio Acir is on dozens of stations, as are other formats
like Exa. 

Its very cheap to distribute formats by satellite now, and this is the way
to cut costs on AMs which hare really struggling in Mexico now. 

The reasons: it is cheap, it works, and it allows guarantees that the
distant stations will truly run the spots because they are run out of Mexico
City. 

-----Original Message-----
From: irca-bounces@xxxxxxxxxxxxxxxx [mailto:irca-bounces@xxxxxxxxxxxxxxxx]
On Behalf Of JohnCallarman@xxxxxxx
Sent: Monday, September 19, 2005 5:54 PM
To: Mailing list for the International Radio Club of America
Subject: Re: [IRCA] 1380 XECO

James Niven writes: "Using Total Recorder for 2 nights on 1380khz, I have
bagged a new Mexican for me, XECO and with a
new slogan at that. They are using 'La Ke-Buena 92.9'. The ID mentions
'...La Ke-Buena noventa dos
nueve ... X-E-C-O AM..... X-E-Q FM.....'".

Fred Cantú beat us on this change ... it's one of those that I've got in my
notes for the revision to the log I did earlier this year. It's part of the
growing trend in México for the major Distrito Federal stations to expand
and offer networking to the entire country. Sister stations XEW "W Radio";
XEX "Estudio W"; XEQ Bésame; XEQ-FM "La Ke-Buena"; and XEX-FM "Los 40
Principales" all are expanding networks (but I'm not sure if they're doing
it with satellite feeds or voice-tracking or a combination.) "Besame" and
"Estudio W," a sports format, are slower in expanding, but the other three
are burgeoning.

And that's just one company. XEITE-830 has become key station for Radio
Capital outlets across the country; XEABC-760 now has some network stations;
XEDA-1290 feeds a handful of stations; and the three AM Radio Fórmula
outlets, XERFR-970, XEAI-1470 and XEDF-1500 are the pioneers. Often the only
IDs you will hear are the México City key stations.

Perhaps David Gleason can expand on this observation for us ... Oh, and I
didn't even mention the Radio ACIR formats, which seem interchangeable
across the country. "Bonita," the clasic mariachi/bolero format, appears to
be going the way of adult standards in the U.S. -- out. XEVOZ-1590, as I've
mentioned before, dropped "Bonita" for "Radio Reloj" minute-by-minute time
format, and XEGH-620 in Reynosa (which was, to me, an enjoyable listen when
I was in the Rio Grande Valley in 2002) has also dropped "Bonita."

Perhaps David Gleason can provide more information on this trend for us. 
Thanks in advance.

John Callarman, KA9SPA, Family Genealogist, Retired Newspaper Editor, 
DX-oyente, Krum TX (AKA Qal R. Mann, Krumudgeon)
 
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