Re: [IRCA] Need help on un-ID 1230 on West Coast

[The Kaskey Family <kaskeyfamily@xxxxxxxxx>]

Robert Foxworth wrote:

> >Local KWG is having problems with satellite feed tonight,
> >so they are silent except for the first minute of the hour when
> >they are doing a local commercial (rather humorous in that
> >the only time they are ALIVE is a commercial for a cemetery...
> >  /* snip */
>
> >Mike Hawkins
> >Tracy CA
>
> My problem with this is that I'll bet they are billing the local
> account for a delivered commercial, which technically is
> OK since they obviously DID deliver it ...  however if there
> is a major problem, such that the other 59 minutes are
> just DEAD AIR, a "reasonable person" (I think that is a
> legally applicable term) would assume that all of the KWG
> listeners have moved on to other places on the dial, and
> in fact did NOT hear the commercial. To bill for when you
> must assume there is no real audience is at the least
> deceptive. Now, I am not saying I have knowledge of whether
> they are billing for this or not. I would just assume that the
> likelihood is that the automation logs will show a delivered
> spot.
>
> As for myself on the very few cases I hear this happen
> (carrier, but no audio) I'll set a second RX up to see when
> and how they come back, but the listening moves to
> greener pastures. I doubt many ordinary listeners will
> do that (use a 2nd rx).
>
> What is industry billing practice in a case like this? If it
> were me, I would give them make-goods.
>
> - Bob
>

---Bob, your point is certainly valid.  However, since their (KWG's) audience at that hour can probably be counted on the fingers of one hand, the whole point is probably moot.  73  don



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