Re: [IRCA] Last Gasp of KOMA 1520 Tonight!

[The Kaskey Family <kaskeyfamily@xxxxxxxxx>]

Whoever is responsible for this call change should be shot at the first light of dawn...In Greenwich Mean Time!!!!don k.



Glenn Hauser wrote:

> KOMA TO CHANGE CALL LETTERS, ALTER NEWS FORMAT
>    By Mel Bracht, staff writer, The Oklahoman, Aug 27, 2004
>
> A sesquiyear after becoming a news/talk station, KOMA-AM 1520 is altering its
> format to become more talk-oriented and changing its call letters to KOKC,
> Renda Broadcasting market manager Jim Williston said Thursday.
>
> ``People like news. The Problem is they listen for 10 minutes, get it and go,``
> Williston said. ``If you`re going to build your station, you have to have
> people hang around longer than 10 minutes.``
>
> In the spring Arbitron ratings for listeners 12 and older, KOMA-AM ranked 17th
> in the market with a 1.0 share. It finished well behind news-talk competitor
> KTOK-AM 1000, which had a 5.3 and slightly ahead of WKY-AM 930`s 0.7.
>
> KOKC plans to replace its 6 to 8 am [CDT = UT -5] news morning show, hosted by
> the husband-and-wife team of Jim Palmer and Billie Rodely, with a local talk
> show after their contract, which expires in January, is bought out, Williston
> said. Program director Garth Maier and Steve Summers will co-host the talk
> show, he said.
>
> The rest of the day will be filled with syndicated talk shows and local news
> updates at the top and bottom of the hour, Williston said. The schedule will be
> Laura Ingraham, 8-11 am; Tammy Bruce, 11am-1 pm; Neal Boortz, 1-4 pm; and Bill
> O`Reilly, 4-6 pm.
>
> Williston said the call letters are being changed to eliminate any confusion
> listeners --- especially those who fill out Arbitron listener diaries --- might
> have with oldies station KOMA-FM 92.5, also owned by Renda.
>
> The new call letters, which go into effect at 12:01 am Saturday, had been held
> by a Guthrie radio station in recent years [1490].
>
>
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