[HCDX] SW Radio wins international award

["Zacharias Liangas " <greekdx@xxxxxxxxx>]

SW Radio wins international award
http://www.zimbabwejournalists.com/story.php?art_id=3207&cat=1
By a Correspondent

LONDON - SW Radio Africa - the independent radio station that operates 
from London, has won the 2007 award for Most Creative Radio Marketing 
Concept, from the Association for International Broadcasters.

The station was announced as joint winners with France 24 for the most 
creative marketing concept.

"SW Radio Africa´s use of SMS text messaging to beat the censors enables 
the station to reach an audience under the most difficult censorship 
conditions," the AIB said yesterday.
 
Gerry Jackson, the founder of the station which is run by former radio 
personalities from Zimbabwe and exiled journalists, said: "This Media 
Excellence Award was given to us for our sms campaign, where we send 
news headlines into Zimbabwe on a daily basis via mobile phone text 
messages."

Jackson said everyone at the station was thrilled by the award.

"We would like to thank our supporters and friends and to share this award 
with all of them," she said.

The radio station is one the three independent radio stations that beam into 
Zimbabwe on a daily basis from overseas due to the country´s draconian 
media laws that have seen the shrinking of media space.

There are no independent or private broadcasting stations in Zimbabwe.
 
The AIB is the industry association for all sectors of international 
broadcasting. It's membership is global and includes television and radio 
broadcasters, satellite operators, transmission companies, technology 
providers and consultants.

Judges for the 2007 awards were drawn from media companies around the 
world.
 
France 24´s got the award for its launch campaign, which AIB says was 
"very well thought through and well executed, with a unique use of animation 
to bring in younger viewers".

Bloomberg Television was named AIB´s International channel of the year - 
television for "consistently high quality and punching above its weight, 
successfully marrying specialist material with more mainstream coverage of 
news and current affairs".

Radio New Zealand International is the International station of the year 
because it "proved it has the ability, clarity of vision and resources to deliver 
something that´s valued by audiences throughout the 
region".________________________
http://zlgr.multiply.com (raidio monitoring site plus audio clips )
http://www.worldisround.com/articles/302315/ (Litohoro) 321199/Tinos 
http://www.flickr.com/photos/zachgr    pictures upload 
.
on my main : www.geocities.com/zliangas 
-tty-px.html : test of various TTY programs
-ethics.htm    : greek ethics , days and institutions 
-frape.htm: the greek way of cofee !!! 
Zacharias Liangas , Thessaloniki Greece 
greekdx @ otenet dot gr  ---  
Pesawat penerima: ICOM R75 , Lowe HF150 , Degen 1102,1103,108,
Tecsun PL200/550, Chibo c300/c979, Yupi 7000 
Antenna: 16m hor, 2x16 m V invert, 1m australian loop 


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