[Swprograms] BBC World Service must be reinvented after the pain of cuts | Media | The Guardian

[Richard Cuff <rdcuff@xxxxxxxxx>]

This is from Richard Sambrook, who ran the World Service (as part of
Global News) from 2004 through 2010.

One quote that I would take issue with:

"...reinvent a vision of the World Service fit for today: multimedia,
differentiated by its global intelligence, addressing the needs of
younger and older audiences, clearly focused on the issues of today's
world rather than living on a reputation forged through the conflicts
of the 20th century. ..."

Like it or not, it's that reputation, earned through time, that is the
justification for spending even a dime on the World Service, in my
opinion...so said reputation shouldn't be discounted so quickly.

Richard Cuff / Allentown, PA  USA

http://www.guardian.co.uk/media/2011/jan/31/bbc-world-service-richard-sambrook
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