|
The following is from http://textpattern.kurthanson.com/
: “SIRIUS TOUTS ARBITRON
STUDY ON AUDIENCE SIZE, DEMOS Sirius XM Radio says an new
Arbitron study of satellite radio subscribers shows the satcaster has more than
35 million adult listeners, and that 32 million of them tune in at least
weekly. Sirius XM says the study shows its non-music listenership “scores
much higher on key demographic criteria [such as education, household income,
and willingness to tolerate commercials] compared to the general population and
AM/FM radio listeners.” The study focused solely on Sirius XM’s
news, talk, entertainment, sports, and other commercial programming channels.
The Arbitron study found that listeners spent more than seven hours a week
listening to these commercial channels on Sirius XM.” So it seems that the
non-music programming (which includes news and talk channels such as the CBC,
and NPR. -- |
_______________________________________________ Swprograms mailing list Swprograms@xxxxxxxxxxxxxxxx http://montreal.kotalampi.com/mailman/listinfo/swprograms To unsubscribe: Send an E-mail to swprograms-request@xxxxxxxxxxxxxxxx?subject=unsubscribe, or visit the URL shown above.