[Swprograms] OT: SIRIUS XM Expands Book Radio Channel
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[Swprograms] OT: SIRIUS XM Expands Book Radio Channel



OT only to the extent it isn't shortwave. However, I put it here to illustrate a point. THIS is one example of creative, focused programming that breaks the mold and represents the promise some saw in satellite radio. Satellite subscription radio seems a particularly well suited platform for this because of its cable-like basic service where monthly fees are the primary means of support and are spread across a wide spectrum of programming. It is somewhat heartening that, in spite of its financial problems, Sirius/ XM seem committed to continuing to enhance the service.

John Figliozzi

Begin forwarded message:

From: XM Satellite Radio News <news@xxxxxxxxxxxxxxxxxxxxx>
Date: April 13, 2009 10:10:01 AM EDT
To: xmradio@xxxxxxxxxxxxxxxxxx
Subject: SIRIUS XM Expands Book Radio Channel

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News Release Issued: April 13, 2009 10:00 AM EDT

SIRIUS XM Expands Book Radio Channel
24/7 channel includes new live, call-in show with authors, wide variety of audio books, bestsellers at drive time, "Harlequin Romance Radio," slam poetry and more


Veteran broadcaster Pia Lindstrom's weekly show to feature top guests from publishing as well as film, music and the arts


NEW YORK, April 13 /PRNewswire-FirstCall/ -- SIRIUS XM Radio announced today that it is expanding its Book Radio channel -- SIRIUS channel 117 and XM channel 163 -- exploring all sides of the book world and taking listeners behind-the-scenes with a wide and varied programming lineup including author interviews, daily broadcasts of audio books including "drive time bestsellers," radio theater and more.


(Logo: http://www.newscom.com/cgi-bin/prnh/20080819/NYTU044LOGO )


Today SIRIUS XM will launch Pia Lindstrom Presents, an exclusive weekly interview show hosted by the veteran movie and theater critic, giving listeners exposure to the insiders of the publishing world. Pia Lindstrom Presents will air Mondays at 11:00 pm ET and replay Wednesdays at 3:00 pm ET and Sundays at 7:30 pm ET on Book Radio. Every week Lindstrom will talk with guests from the world of books as well as film directors, producers, literary insiders and others. For her first show Lindstrom will sit down with her sister, the renowned actress Isabella Rossellini, to discuss her new book Green Porno, based on her Sundance Channel web series. Future guests include Morgan Entrekin, President and Publisher of Grove/ Atlantic Books.


Book Radio will launch its first live call-in show, Cover to Cover Live, on April 14 at 3:00 pm ET. Hosts Maggie Linton and Kim Alexander will connect listeners with the authors they love. Cover to Cover Live will air weekly, every Tuesday from 3:00 - 4:00 pm ET. Upcoming guests will include bestselling author David Baldacci and financial experts Jonathan Pond and Harrine Freeman.


"Pia Lindstrom Presents is where you'll hear from literary lions, movie critics, publishers, lyricists, authors, slam poets and friends -- the fascinating people who put words on paper," said Pia Lindstrom. "I am very excited to bring my love of books and intimate conversations with the people who create them, to SIRIUS XM's millions of listeners."


"SIRIUS XM's Book Radio is perfect for our subscribers, particularly listeners in their cars on commutes and road trips, where they can enjoy great stories and also hear the stories behind the stories," said Scott Greenstein, President and Chief Content Officer, SIRIUS XM Radio. "We've assembled a team of people with the highest passion for the literary world. With the launch of Pia Lindstrom Presents and Cover to Cover Live, Book Radio truly becomes the radio leader in the world of books."


Lindstrom worked in television journalism for three decades in California and New York. She received two Emmy® Awards and the New York Associated Press Broadcasters Award for news reporting. She worked at WCBS-TV as a News Correspondent and for 23 years at WNBC- TV as a News Reporter, Co-Anchor and Arts Editor.


Maggie Linton and Kim Alexander have a combined total of over 60 years of broadcasting experience. Linton is the Program Director of Book Radio. Alexander is the host of Fiction Nation, a weekly conversation with writers, actors, editors and librarians, and This is Audible, a program that explores the spoken word in all its forms through conversations with authors, voice talents, reviews, and interviews as well as a weekly countdown of the hottest titles.


Book Radio's deep audio library covers the spectrum--fiction; non- fiction; biographies; self-help; comedy; young adult; literary fiction; thrillers; short stories; fantasy; mystery; suspense; and more, including Harlequin Romance Radio's sultry plots; original and inventive slam poetry and the classic works and characters of Jane Austen, Charles Dickens and Tolstoy.


Upcoming books and authors to be featured on Book Radio this month include The Terror, the story of a doomed team of explorers in the Antarctic by New York Times bestselling author Dan Simmons; and New York Times bestselling author David Baldacci is on hand to introduce his entire Camel Club series, beginning with The Camel Club, and his latest novel First Family. In honor of Earth Week (April 21 - 25) Washington Post garden editor Adrian Higgins will appear to discuss environmentally safe gardening, and NASA climate scientist Gavin Schmidt and photographer Joshua Wolfe will discuss how global warming is affecting our planet and their latest book Climate Change. Other authors featured on Book Radio include Amy Tan; Jonathan Kellerman; Carl Hiaasen; Jhumpa Lahiri; Philip K. Dick; Steve Berry; Bill Bryson; and Heather Graham.


For the complete Book Radio programming lineup and the complete list of books and authors currently airing on the channel please visit www.sirius.com and www.xmradio.com.


About SIRIUS XM Radio

SIRIUS XM Radio is America's satellite radio company delivering commercial-free music channels, premier sports, news, talk, entertainment, traffic and weather, to more than 19 million subscribers as of December 31, 2008.


SIRIUS XM Radio has content relationships with an array of personalities and artists, including Howard Stern, Martha Stewart, Oprah Winfrey, Jimmy Buffett, Jamie Foxx, Barbara Walters, Opie & Anthony, Bubba the Love Sponge®, The Grateful Dead, Willie Nelson, Bob Dylan, Tom Petty, and Bob Edwards. SIRIUS XM Radio is the leader in sports programming as the Official Satellite Radio Partner of the NFL, Major League Baseball®, NASCAR®, NBA, NHL®, and PGA TOUR®, and broadcasts major college sports.


SIRIUS XM Radio has arrangements with every major automaker. SIRIUS XM Radio products are available at shop.sirius.com and shop.xmradio.com, and at retail locations nationwide, including Best Buy, RadioShack, Target, Sam's Club, and Wal-Mart.


SIRIUS XM Radio also offers SIRIUS Backseat TV, the first ever live in-vehicle rear seat entertainment featuring Nickelodeon, Disney Channel and Cartoon Network; XM NavTraffic® service for GPS navigation systems delivers real-time traffic information, including accidents and road construction, for more than 80 North American markets.


This communication contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, statements about the benefits of the business combination transaction involving SIRIUS and XM, including potential synergies and cost savings and the timing thereof, future financial and operating results, the combined company's plans, objectives, expectations and intentions with respect to future operations, products and services; and other statements identified by words such as "will likely result," " are expected to," "anticipate," "believe," "plan," "estimate," "intend," "will," "should," "may," or words of similar meaning. Such forward-looking statements are based upon the current beliefs and expectations of SIRIUS' and XM's management and are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond the control of SIRIUS and XM. Actual results may differ materially from the results anticipated in these forward-looking statements.

The following factors, among others, could cause actual results to differ materially from the anticipated results or other expectations expressed in the forward-looking statement: our substantial indebtedness; the businesses of SIRIUS and XM may not be combined successfully, or such combination may take longer, be more difficult, time-consuming or costly to accomplish than expected; the useful life of our satellites; our dependence upon automakers and other third parties; our competitive position versus other forms of audio and video entertainment; and general economic conditions. Additional factors that could cause SIRIUS' and XM's results to differ materially from those described in the forward- looking statements can be found in SIRIUS' Annual Report on Form 10- K for the year ended December 31, 2008 and XM's Annual Report on Form 10-K for the year ended December 31, 2008, which are filed with the Securities and Exchange Commission (the "SEC") and available at the SEC's Internet site (http://www.sec.gov). The information set forth herein speaks only as of the date hereof, and SIRIUS and XM disclaim any intention or obligation to update any forward looking statements as a result of developments occurring after the date of this communication.

P-SIRI


Contact for SIRIUS XM Radio: Hillary Schupf SIRIUS XM Radio 212.901.6739 Hillary.Schupf@xxxxxxxxxxxx Photo: http:// www.newscom.com/cgi-bin/prnh/20080819/NYTU044LOGO
SOURCE: SIRIUS XM Radio

Web site: http://www.sirius.com/


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