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Re: [Swprograms] BBC: So what's Mark Byford up to these days?
Well, he's nothing if not enthusiastic.
While I didn't much care for his response when we engaged him some years ago, he did have the courage and decency to respond personally and personally recognize the passion which others have for the BBC. He gets full marks for that. So. too, his point that (for at least the license-payers), the network has utilize all platforms to be fully accessible. (Would that he had taken the same attitude toward its international audience.)
The rest of it, though, is still open for debate IMO. For starters, the BBC has become increasingly unidimensional. For those many that valued its former breadth and versatility, this remains a source of distress and continues to seem strangely short-sighted in rather stark contrast to the network's stated intent of looking boldly to the future.
John Figliozzi
---- Richard Cuff <rdcuff@xxxxxxxxx> wrote:
> Mr. Byford, whom you may remember as being at the helm of the World
> Service when they switched off most of the shortwave transmitters in
> 2001, has been busy rebranding and reshaping BBC News...
>
> See the story here:
> http://www.independent.co.uk/news/media/bbc-mark-ii-mr-byford-gives-the-corporations-journalism-a-makeover-808592.html
> or http://snipurl.com/24rta [www_independent_co_uk] .
>
> The role of new media -- and how people "consume" news in general --
> continues to figure prominently in how Mr. Byford approaches the
> challenge.
>
> Richard
>
> --
> Richard Cuff / Allentown, PA USA
>
> International broadcasting / shortwave blog:
> http://www.intlradio.blogspot.com
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