[Swprograms] Sirius WRN Preempted Daily for Sports

[jfiglio1@xxxxxxxxxxxx]

Someone on the Sirius Backstage web site posted this interesting 
comment:

"The irony is that both Sirius, and XM are marketing to a generation 
that is able to choose its own programming via I-pod and such, and who 
have a finite amount of disposable income. Concurrently, they are 
abandoning the very people who are accustomed to paying for radio, 
e.g. NPR supporters, and shortwave listeners. 

Thirteen dollars per month is not an excess to me if I can turn on 
Sirius and choose between Car Talk, Euroquest, Deutche Welle, Radio 
Prague, This American Life, or Egads a replay of ALL the Sunday News 
magazines on C-Span. If I stay tuned, I can even listen to Prime 
Minister's Questions. 

Sirius should have learned from the Stern fiasco. His fans knew for 
years that he was moving to Sirius. He gave out free radios. He did 
everything he could to promote the service and to bring his listeners 
with him. Yet, only a small percentage of his purportedly devoted fans 
made the commitment to "pay radio". Some people just won't pay a 
monthly fee for radio. 

Conversely, many NPR listeners have long supported local member 
stations, just as those who enjoy international broadcasts have spent 
large sums of cash on specialized radios to listen to Radio China in 
the dead of night through a whistling heterodyne. These are the people 
that will pay for radio, without hesitation, if the content is 
anywhere close to being appealing and convenient. If picking podcasts 
of desired content becomes more convenient to these people, they will 
dump Sirius rather quickly.

I like Sinatra. I Like Spa 73, 70's, and Starlite. I will even listen 
to Howard Stern in small doses. However, I wouldn't be spending a 
monthly fee for a jukebox that I cannot program. Apparently, most of 
those in their 20's and 30's won't either."
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