[Swprograms] OT: BBC World gears up for American launch
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[Swprograms] OT: BBC World gears up for American launch



BBC World gears up for American launch

John Plunkett
Wednesday January 25, 2006

The BBC's international rolling news channel, BBC
World, is finally on the verge of launching in the US
after years waiting to secure distribution.

BBC World now has the chance to make its debut in the
world's largest TV market and compete with CNN and Fox
News on their home patch, after the BBC signed a
distribution deal with US factual programming giant
Discovery Communications.

Discovery will now begin negotiations with US cable
and satellite operators to secure distribution for BBC
World, which will be called BBC World News in north
America.

The corporation has long sought a Stateside platform
for the news channel, which launched 11 years ago and
is watched in more than 200 countries.

Full article (registration required)
http://media.guardian.co.uk/broadcast/story/0,,1694616,00.html


	
	
		
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