[Swprograms] product placement - THAT'S ADVERTAINMENT

["Eric Floden" <ericf@xxxxxxxxxxx>]

I shared the item about product placement with my sister (she is taking a
communications degree) and forwarded me this item

ef
Vancouver

THAT'S ADVERTAINMENT
http://www.startribune.com/stories/459/5742884.html
  In Denver, Sacramento, Atlanta and Cleveland, radio stations owned
  by the Gannett media conglomerate have adopted "advertainment" - a
  new programming format that consists of "hybrid shows, which mix
  entertainment with commercial content (in addition to regular
  commercial breaks)." In Minneapolis, Gannett affiliate KARE plans
  this spring to "revamp its chatty mid-morning talk show 'Today,' and
  put much of that happy talk up for sale," writes Deborah Caulfield
  Rybak. "Advertisers will pay $2,000 to $2,500 for 5-minute segments
  on the show. ... 'I am aghast,' said University of Minnesota media
  ethics professor Jane Kirtley, who at first thought a reporter was
  kidding about the new format. 'This is the logical extension of the
  whole pernicious practice of infomercials. If viewers are accustomed
  to getting [talk show] programming in a very different way, to
  suddenly change the rules on them isn't fair.'"
SOURCE: Minneapolis Star Tribune, November 23, 2005
For more information or to comment on this story, visit:
http://www.prwatch.org/node/4213

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