[Swprograms] Fwd: [ODXA] O'Reilly on Advertising CBC Radio Tonite

[Richard Cuff <rdcuff@xxxxxxxxx>]

This group might also appreciate this.

Richard Cuff / Allentown, PA

---------- Forwarded message ----------
From: Fred Waterer <fwaterer@xxxxxxxxx>
Date: Aug 8, 2005 8:55 AM
Subject: [ODXA] O'Reilly on Advertising CBC Radio Tonite
To: Group/Untimely_Thoughts <untimely_thoughts@xxxxxxxxxxxxxxx>, AM
740 Group <am740@xxxxxxxxxxxxxxx>, odxa@xxxxxxxxxxxxxxx,
dxld@xxxxxxxxxxxxxxx


If you have an interest in radio, pop music, jingles or the way
advertising gets your attention, this program is for you. I heard a
preview a little while ago, its chock full of old jingles especially the
cola wars...Petula Clark, BB King, Tom Jones, Johnny Cash all promoting
rival drinks. Some neat bits of radio history not to mention an
interesting topic.

Fred Waterer

(Not able to hear CBC Radio because of distance...CBC stations across
the country in various time zones all stream...so go to
www.cbc.ca/local/ and choose a city you want to hear online. Miss the
show? Listen an hour later in another time zone.)

Monday, August 8, 2005, 7:30 p.m.
08/08/05

Music in Advertising:

Terry O'Reilly explores ways that an ad jingle helps plant information
in your brain: and how modern advertisers are using popular music to
forge an emotional link to their brand. Don't be surprised to find
yourself remembering all the words to jingles you haven't heard in years.

O'Reilly on Advertising regularly airs on*:
CBC Radio One
Mondays, 7:30 p.m. - 8:00 p.m.
Saturdays, 9:30 a.m. - 10:00 a.m.

* - St. Catharines Schedule
[view cross-country schedule for this program]

O'Reilly on Advertising offers a rare cook's tour of the Ad Game. Your
host is Terry O'Reilly, one of the world's top Radio/Voiceover
directors, who lives, works and eats at the epicentre of Canadian
Advertising. It features the world's greatest ads, tells the stories
behind them, then gets under the hood to show you what makes 'em tick.
Or hum, or purr, (or what have you). More than good, it's good for you:
O'Reilly on Advertising is a great weekly source of Media Literacy.

O'Reilly on Advertising, with host Terry O'Reilly. Saturdays at 9:30
a.m. (10 a.m. NT) and Mondays at 7:30 p.m. (8 p.m. NT) on CBC Radio One.

http://www.cbc.ca/programguide/program/index.jsp?program=O%27Reilly%20on%20Advertising&network=CBC%20Radio%20One&startDate=2005/08/08&startTime=19:30




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