Re: [Swprograms] FW: World Service Feedback

["Scott Royall" <royall@xxxxxxxxxxxx>]

Well, f they're wrong, so are Drake and NRD.

-----Original Message-----
From: swprograms-bounces@xxxxxxxxxxxxxxxx
[mailto:swprograms-bounces@xxxxxxxxxxxxxxxx] On Behalf Of Bill
Sent: Monday, April 11, 2005 5:09 PM
To: Shortwave programming discussion
Subject: Re: [Swprograms] FW: World Service Feedback

This smacks of "if we say it enough we will believe ir, and so will you"



Bill
KA2EMZ


Sandy Finlayson wrote:

>This just in from the BBC World Service.
>
>Sandy

>
>-----Original Message-----
>From: Letters Worldservice [mailto:worldservice.letters@xxxxxxxxx]
>Sent: Monday, April 11, 2005 10:49 AM
>To: Sandy Finlayson
>Subject: RE: 
>
>
>Dear Mr Finlayson
>Thank you for your email regarding the reduction of BBC World Service
>short-wave coverage for the Caribbean and Central America region.
>
>The BBC World Service, like other international broadcasters, has been
>adjusting its short-wave provision around the world over the past few
>years in line with changes in global demand.  In some regions, this
>means a reduction in the range of frequencies available and the times at
>which they are transmitted.  This reduction is largely a result of
>consumers turning less and less to short wave and more to alternate
>methods of listening such as FM, the internet and cable or satellite.
>At the beginning of the 1990s almost all our audience were listening to
>BBC World Service through short wave, but now around 50 million
>listeners each week (around a third) are listening through alternate
>means. 
>
>While the short-wave method of delivery does have certain advantages,
>the main disadvantage for the broadcaster is its high cost relative to
>other forms of delivery.  As short-wave audiences reduce in number,
>there inevitably comes a point when it no longer makes sense to continue
>on value for money grounds, especially when alternatives exist and the
>same money could be used to greater effect elsewhere.  The BBC World
>Service is committed to making the most efficient use of the money it
>receives from the British government (our sole source of funding) and it
>is especially important to get the balance right between the amount of
>money we spend on programme production relative to the amount we spend
>on distributing programmes.  We are investing more in other forms of
>distribution - FM relays, satellite, partnerships with local FM
>stations, digital radio, and the internet.  The way people consume news
>and information is changing rapidly and we want our distribution
>channels to reflect those changes.
>
>We recognise that not all the alternative options for listening are
>suitable, or indeed possible, for all individuals, and the decision to
>reduce short-wave coverage for your area was thus a difficult one to
>make.  We regret the disruption to your listening which has resulted but
>we hope, at least, that you will continue tune in to the World Service
>at the times when short-wave frequencies remain available if it is not
>possible for you to listen by other means.  
>
>With regard to 'Sportsworld', as you are aware we cannot make this
>programme available online because of rights restrictions.  However, it
>is still possible to listen in the US via XM Digital Satellite Radio.
>XM Radio offers a 24-hour BBC World Service stream as part of their
>subscription service, which includes 'Sportsworld'.  For information
>about XM Radio, visit www.xmradio.com
>
>With best regards,
>Audience Relations - CMS
>BBC World Service
>
>[NB: The BBC is not responsible for the content of external internet
>sites]
>
>
>
>
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>
>
>  
>

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