[Swprograms] WXRK "spawns evil (streaming) twin with godless bloodlust for weird new music"

[Joel Rubin <jmrubin@xxxxxxxxxxxxx>]

http://www.krockradio.com

At one time, Infinity/CBS/Viacom which owns WXRK didn't have any live
streams. Now, some of the Infinity stations stream (not apparently the
over-the-air broadcast of WXRK) and now this station is putting up an
alternative station via streaming.

http://www.nydailynews.com/entertainment/story/296678p-254019c.html

'XRK uses Web, airwaves for its two-part harmony

Radio

By DAVID HINCKLEY
DAILY NEWS STAFF WRITER

WXRK (92.3 FM) has split itself in half, expanding its on-air playlist
to include more vintage rock while launching an Internet-only twin,
K-Rock 2, that will focus on new music.

"It's exciting. It's like having two radio stations," says program
director Rob Cross, though he adds no one has offered to double his
pay for programming both.

Over-the-air listeners now hear more '80s and '90s rock, the likes of
Van Halen and Nirvana, with a sprinkling of earlier bands like Pink
Floyd and Led Zep.

"One advantage of not having many rock stations in town," says Cross,
"is that there's a lot of well-rested rock out there. No one's been
playing much Guns N' Roses for a long time, so we can dive right into
it."

Some stations in other cities, Cross notes, have basically shifted
their old on-air playlist to the Internet, but he says that's not what
K-Rock has done.

"These are both fresh stations," he says, though he adds that does not
mean the regular K-Rock format has changed.

"It's an adjustment," he says. "We still play Alice in Chains, Nine
Inch Nails and other bands listeners are used to."

One of the great things about K-Rock 2, he says, is that it gives more
exposure to new bands while allowing the on-air K-Rock to loosen up.

"You create expectations for listeners," he says. "When they are used
to a certain sound, you violate that expectation if you play, say, a
Van Halen song. Now we have the freedom to do that."

K-Rock 2 is running without jocks for now, though Cross says he hopes
that will change as it catches on.

The more exotic question that hovers over K-Rock these days, is what
will happen when Howard Stern leaves by year's end. The answer to that
one, says Cross, is still being formulated. 


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